Filename | Size |
| 1. Intro to copywriting/1. Introduction to copywriting.mp4 | 51.1 MB |
| 1. Intro to copywriting/1. Introduction to copywriting.vtt | 3.5 KB |
| 1. Intro to copywriting/1.1 1.1 Worksheet - Course success plan.pdf.pdf | 111.6 KB |
| 1. Intro to copywriting/10. PRACTICE Know your audience.mp4 | 37.9 MB |
| 1. Intro to copywriting/10. PRACTICE Know your audience.vtt | 8.4 KB |
| 1. Intro to copywriting/11. Know your voice and tone.mp4 | 133.7 MB |
| 1. Intro to copywriting/11. Know your voice and tone.vtt | 8.9 KB |
| 1. Intro to copywriting/11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf | 35.3 KB |
| 1. Intro to copywriting/11.2 1.8 Handout - Voice and tone.pdf.pdf | 424.3 KB |
| 1. Intro to copywriting/12. Know your media.mp4 | 152.9 MB |
| 1. Intro to copywriting/12. Know your media.vtt | 10.4 KB |
| 1. Intro to copywriting/12.1 1.9 Handout - Different types of media and their uses.pdf.pdf | 147.2 KB |
| 1. Intro to copywriting/12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf | 957.4 KB |
| 1. Intro to copywriting/12.3 1.9 Worksheet - Planning your approach.pdf.pdf | 40.1 KB |
| 1. Intro to copywriting/2. What is copywriting.mp4 | 91.3 MB |
| 1. Intro to copywriting/2. What is copywriting.vtt | 5.9 KB |
| 1. Intro to copywriting/2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf | 124.3 KB |
| 1. Intro to copywriting/2.2 1.2 Handout - Definitions and terms.pdf.pdf | 218.2 KB |
| 1. Intro to copywriting/2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf | 64.2 KB |
| 1. Intro to copywriting/3. Join our community on Slack!.html | 1.3 KB |
| 1. Intro to copywriting/3.1 How to join the student Slack group.pdf.pdf | 3.5 MB |
| 1. Intro to copywriting/3.2 Link to the Slack group.html | 128 B |
| 1. Intro to copywriting/4. Know your product.mp4 | 188.7 MB |
| 1. Intro to copywriting/4. Know your product.vtt | 12.4 KB |
| 1. Intro to copywriting/4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf | 112.6 KB |
| 1. Intro to copywriting/4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf | 54.3 KB |
| 1. Intro to copywriting/4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf | 167.1 KB |
| 1. Intro to copywriting/5. PRACTICE Know your product.mp4 | 64 MB |
| 1. Intro to copywriting/5. PRACTICE Know your product.vtt | 5 KB |
| 1. Intro to copywriting/6. Know your competition.mp4 | 151.7 MB |
| 1. Intro to copywriting/6. Know your competition.vtt | 10.1 KB |
| 1. Intro to copywriting/6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf | 50.4 KB |
| 1. Intro to copywriting/6.2 1.4 Worksheet - USP development worksheet.pdf.pdf | 34.6 KB |
| 1. Intro to copywriting/7. Competitive copywriting.mp4 | 168.3 MB |
| 1. Intro to copywriting/7. Competitive copywriting.vtt | 11 KB |
| 1. Intro to copywriting/7.1 1.5 Handout - Getting competitive.pdf.pdf | 212.5 KB |
| 1. Intro to copywriting/7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf | 625.6 KB |
| 1. Intro to copywriting/8. Case study Volkswagen.mp4 | 144.9 MB |
| 1. Intro to copywriting/8. Case study Volkswagen.vtt | 9.3 KB |
| 1. Intro to copywriting/8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf | 74.3 KB |
| 1. Intro to copywriting/9. Know your audience.mp4 | 191.7 MB |
| 1. Intro to copywriting/9. Know your audience.vtt | 12.8 KB |
| 1. Intro to copywriting/9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf | 38.9 KB |
| 1. Intro to copywriting/9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf | 62.5 KB |
| 2. Crafting your copy/1. Intro to crafting your copy.mp4 | 12 MB |
| 2. Crafting your copy/1. Intro to crafting your copy.vtt | 2.3 KB |
| 2. Crafting your copy/10. Don't get sued (plagiarism edition).mp4 | 105.8 MB |
| 2. Crafting your copy/10. Don't get sued (plagiarism edition).vtt | 7.6 KB |
| 2. Crafting your copy/10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf | 375 KB |
| 2. Crafting your copy/10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf | 170.9 KB |
| 2. Crafting your copy/10.3 2.9 Handout - Types of plagiarism.pdf.pdf | 187.5 KB |
| 2. Crafting your copy/11. Don't get sued part (legal edition).mp4 | 64.9 MB |
| 2. Crafting your copy/11. Don't get sued part (legal edition).vtt | 10.3 KB |
| 2. Crafting your copy/12. Avoid common mistakes.mp4 | 173.3 MB |
| 2. Crafting your copy/12. Avoid common mistakes.vtt | 12.4 KB |
| 2. Crafting your copy/12.1 2.10 Handout - Types of common mistakes.pdf.pdf | 404 KB |
| 2. Crafting your copy/12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf | 2.7 MB |
| 2. Crafting your copy/12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf | 488 KB |
| 2. Crafting your copy/13. PRACTICE Crafting your copy.mp4 | 49.9 MB |
| 2. Crafting your copy/13. PRACTICE Crafting your copy.vtt | 8.8 KB |
| 2. Crafting your copy/2. The art of persuasion.mp4 | 163.5 MB |
| 2. Crafting your copy/2. The art of persuasion.vtt | 12.3 KB |
| 2. Crafting your copy/2.1 2.2 Handout - Concepts to remember.pdf.pdf | 65.6 KB |
| 2. Crafting your copy/2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf | 41.8 KB |
| 2. Crafting your copy/2.3 2.2 Case study - Old Spice print ads.pdf.pdf | 2.3 MB |
| 2. Crafting your copy/2.4 2.2 Worksheet - Finding your authority.pdf.pdf | 78.9 KB |
| 2. Crafting your copy/3. How to use power words.mp4 | 141.9 MB |
| 2. Crafting your copy/3. How to use power words.vtt | 9.3 KB |
| 2. Crafting your copy/3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf | 146.9 KB |
| 2. Crafting your copy/3.2 2.3 Handout - Power words and phrases.pdf.pdf | 210.8 KB |
| 2. Crafting your copy/4. Structure and technique.mp4 | 171.8 MB |
| 2. Crafting your copy/4. Structure and technique.vtt | 11.8 KB |
| 2. Crafting your copy/4.1 2.4 Handout - “Infomercial” structure.pdf.pdf | 191 KB |
| 2. Crafting your copy/4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf | 38.9 KB |
| 2. Crafting your copy/5. How to stir emotion.mp4 | 194.9 MB |
| 2. Crafting your copy/5. How to stir emotion.vtt | 12.9 KB |
| 2. Crafting your copy/5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf | 287.3 KB |
| 2. Crafting your copy/5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf | 265.6 KB |
| 2. Crafting your copy/5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf | 248.2 KB |
| 2. Crafting your copy/6. Writer's block.mp4 | 211.7 MB |
| 2. Crafting your copy/6. Writer's block.vtt | 14.7 KB |
| 2. Crafting your copy/6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf | 587.3 KB |
| 2. Crafting your copy/6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf | 320 KB |
| 2. Crafting your copy/6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf | 275.9 KB |
| 2. Crafting your copy/7. How to write simply.mp4 | 174.1 MB |
| 2. Crafting your copy/7. How to write simply.vtt | 12.3 KB |
| 2. Crafting your copy/7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf | 90.3 KB |
| 2. Crafting your copy/7.2 2.7 Worksheet - Planning your writing.pdf.pdf | 308.4 KB |
| 2. Crafting your copy/7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf | 222.8 KB |
| 2. Crafting your copy/8. PRACTICE Writing simply.mp4 | 46.8 MB |
| 2. Crafting your copy/8. PRACTICE Writing simply.vtt | 11.1 KB |
| 2. Crafting your copy/9. Copywriting styles.mp4 | 221.7 MB |
| 2. Crafting your copy/9. Copywriting styles.vtt | 14.6 KB |
| 2. Crafting your copy/9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf | 139.8 KB |
| 2. Crafting your copy/9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf | 323.5 KB |
| 2. Crafting your copy/9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf | 410.6 KB |
| 3. Copywriting formulas/1. Storytelling The Hero's Journey.mp4 | 191.3 MB |
| 3. Copywriting formulas/1. Storytelling The Hero's Journey.vtt | 12.7 KB |
| 3. Copywriting formulas/1.1 3.1 Handout - Using the Power of Storytelling.pdf.pdf | 1.1 MB |