Renowned presidential campaign strategists David Axelrod and Karl Rove reveal what goes into effective political strategy and messaging.
What it takes to win elections David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.
24 LESSONS
Campaign strategists behind the Barack Obama and George W. Bush election victories teach how to run a winning campaign and find your voice in politics.
CAMPAIGN STRATEGY PRIMER
A downloadable booklet accompanies the class with a glossary, reading list, and supplemental information.
OFFICE HOURS
Upload videos to get feedback from the class. David and Karl will also critique select student work
Size: 6.84G
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FILE LIST
Filename
Size
01 Introduction.mp4
92.5 MB
01 Introduction.srt
13.4 KB
02 Starting a Campaign.mp4
67.4 MB
02 Starting a Campaign.srt
12.6 KB
03 Assessing Your Candidate.mp4
233.8 MB
03 Assessing Your Candidate.srt
22.5 KB
04 Researching Your Opponent.mp4
285.9 MB
04 Researching Your Opponent.srt
17 KB
05 Working on a Campaign.mp4
209.5 MB
05 Working on a Campaign.srt
22.3 KB
06 The Campaign Plan.mp4
136.6 MB
06 The Campaign Plan.srt
15.9 KB
07 Understanding the Electorate and Targeting Voters.mp4
446.4 MB
07 Understanding the Electorate and Targeting Voters.srt