Chapter 1: Introduction and Why You Should be Using Facebook .............. 4
Chapter 2: What do Facebook Users Share, Enjoy and Want? ................... 7
What Should You Be Using Facebook For? ............................................. 7
What Type of Content Gets Shared and Liked? ....................................... 9
Articles and Posts that Get Read ........................................................... 13
So What Works? .................................................................................... 17
Chapter 3: Tactics – Hit & Run Commenting, Facebook Pages, Ads and More ......................................................................................................... 18
Creating a Facebook Page .................................................................... 18
Posting to Your Own Page ..................................................................... 19
Letting Your Fans do the Work ............................................................... 23
Chapter 4: How to Find Pages and Groups to Share Your Content To ..... 25
Finding Facebook Groups ...................................................................... 25
Posting to Groups .................................................................................. 27
Outreaching to Other Facebook Pages and Cross Promoting ................ 28
Chapter 5: Monetizing Your Efforts ........................................................... 29
Chapter 6: Optimizing, Testing and Using Tools ....................................... 31
An Introduction to Split Testing .............................................................. 31
Powerful Facebook Tools for Optimization ............................................. 32