Bootstrapping—launching and managing a business that is primarily self-funded—is a popular but difficult entrepreneurial endeavor. Author and entrepreneur Rudolph Rosenberg shows entrepreneurs how to bootstrap a business via solid planning and rigorous attention to all aspects of the venture.
He shows why beginning with the end is important: framing the venture by anticipating your exit strategy. He explores key resource-planning factors as well as the competencies and considerations required to fund and grow a bootstrapped business. The course then details how to manage the startup and evaluate it realistically to determine whether to stay the course or pull the plug. Finally, viewers will learn how to validate the business-plan assumptions effectively to determine viability and growth trajectory.
Topics include:
Summarize the five pillars of bootstrapping.
Determine which type of office space would be most beneficial for a given business.
Explain the concept of linearizing expenditures.
Identify the reason why making sales quickly is important to bootstrapping.
Recall strategies for attracting new customers.
Recognize the advantages of working in short cycles.
Explain the importance of having a work-life balance.
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FILE LIST
Filename
Size
1 - Introduction/01 - Welcome~.mp4
22.5 MB
1 - Introduction/02 - What you should know before watching this course~.mp4
2.9 MB
2 - 1. What Is Bootstrapping/03 - Defining bootstrapping~.mp4
9.4 MB
2 - 1. What Is Bootstrapping/04 - The five pillars of bootstrapping~.mp4
10.1 MB
3 - 2. Manage Your Spending/05 - Managing spending~.mp4
10.3 MB
3 - 2. Manage Your Spending/06 - Managing your salary and reducing transition risk~.mp4
14 MB
3 - 2. Manage Your Spending/07 - Reviewing office-space options~.mp4
35.2 MB
3 - 2. Manage Your Spending/08 - Getting help from other professionals~.mp4
14.6 MB
3 - 2. Manage Your Spending/09 - Controlling the smaller spends~.mp4
13.5 MB
3 - 2. Manage Your Spending/10 - Linearizing your expenditures~.mp4
14.9 MB
3 - 2. Manage Your Spending/11 - Timing is paramount~.mp4
26.8 MB
4 - 3. Attracting and Retaining Customers/12 - Getting your first customer fast~.mp4
41.9 MB
4 - 3. Attracting and Retaining Customers/13 - Drawing more customers to you~.mp4
15 MB
4 - 3. Attracting and Retaining Customers/14 - Retaining customers~.mp4
17.2 MB
5 - 4. Managing the Business/15 - Learning from your mistakes~.mp4
10 MB
5 - 4. Managing the Business/16 - Working in short cycles~.mp4
36.8 MB
5 - 4. Managing the Business/17 - Creating your product with customers~.mp4
22.4 MB
5 - 4. Managing the Business/18 - Confirming business-plan assumptions~.mp4
13.2 MB
6 - 5. Acquiring Competencies/19 - Acquiring competencies you need~.mp4
6.7 MB
6 - 5. Acquiring Competencies/20 - Creating the link using equity~.mp4
22 MB
6 - 5. Acquiring Competencies/21 - Offering a variable-pay element for employees~.mp4
24 MB
7 - 6. Balancing Work and Life/22 - Deciding to work from home~.mp4
20 MB
7 - 6. Balancing Work and Life/23 - Keeping mental space for personal life~.mp4
8.7 MB
8 - Conclusion/24 - The hidden cost of bootstrapping~.mp4