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Advertising And Branding - Concepts, Methodologies, Tools, And Applications, 3 Volume Set
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[ FreeCourseWeb.com ] Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 3 Volume Set
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English | 2017 | ISBN: 1522517936 | 1849 Pages | PDF | 48 MB
-This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising–-
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