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Data Analytics In Marketing, Entrepreneurship, And Innovation (Data Analytics Applications)
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[ DevCourseWeb.com ] Data Analytics in Marketing, Entrepreneurship, and Innovation (Data Analytics Applications)
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English | 2021 | ISBN-13: 978-0367184834 | 192 Pages | True PDF | 9.55 MB
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:
Business analytics
Applying predictive analytics
Using discrete choice analysis for decision-making
Marketing and customer analytics
Developing new products
Technopreneurship
Disruptive versus incremental innovation
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