Stop Waiting For Your Next Customer To Come To You And Start Building A Community That Brings New Business Your Way Every Day.
When you have a small business, you’re always on the lookout for your next customer. They might pop up at a networking event, they could subscribe to your email list, they might fill out the contact form on your website.
Too often, knowing where your next customer is going to come from seems unpredictable at best and, at worst, like a huge gamble.
Luckily, there’s a way to ensure you always know where your next customer is coming from—and that your existing customers purchase from you more often—and that’s by building a community.
All sorts of businesses can benefit from making community-building part of their growth strategy and many can benefit from making it part of their business model, too. Whether it’s an informal community (like an email list or Instagram hashtag), a brand-driven community (like a free Facebook group that brings together people in love with the same brand and values), or a dedicated community (like a local group, interest-based social network, or a support group, your business can cultivate deeper connections with existing and potential customers.
Of course, an engaged community doesn’t just happen. If you want to reap the benefits of community-building for your business, you need a plan.
In Build a Community & Grow Your Standout Business, Tara Gentile, the founder of the small business support & social network CoCommercial, will share the must-dos, nice-to-haves, and compelling extras you need to make the most of the community you build around your business. By the end of this class, you’ll have a plan for making community-building an integral part of your marketing strategy—and always knowing where your next customer will come from.
Tara will cover:
Simple ways to generate community without a group or forum
Why and how to level up into a dedicated space for your business’s community
How to create a clear reason Why for joining or participating in your community
The systems and procedures you’ll need to manage the workload
How to avoid community management burnout
How to plan to earn more through your community—whether that’s through charging for membership, selling add-on offers, or generating more word of mouth marketing
Stop waiting for your next customer to come to you and start building a community that brings new business your way every day.
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1 month 2.82 GB12 3
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FILE LIST
Filename
Size
01 - Class Introduction.mp4
254.9 MB
02 - Why the Market is Primed for Your Community.mp4
246.5 MB
03 - How Community Can Transform Your Business.mp4
221.4 MB
04 - Why This Isn’t About You.mp4
295.1 MB
05 - What Community Means for Your Business.mp4
109.2 MB
06 - Take Advantage of Network Effects with Mighty Networks Founder Gina Bianchini.mp4
373.8 MB
07 - Interview and Q&A with Gina Bianchini.mp4
473.1 MB
08 - Craft Your Community Vision.mp4
112.3 MB
09 - Craft Your Community Vision Define the Boundaries of Your Community.mp4
481.3 MB
10 - Invite Your Charter Members Inside.mp4
227.2 MB
11 - Create Your Community Story.mp4
238.2 MB
12 - Hot Seat with Mollie Fagan.mp4
76.4 MB
13 - Discover Why People Use Your Community.mp4
250.7 MB
14 - Discover Why People Join Your Community.mp4
187.9 MB
15 - Craft the Right Message (Hot Seat with Nadia Santiago).mp4
213.4 MB
16 - Make Your Members Feel at Home.mp4
211.7 MB
17 - Design Your Community Onboarding Systems.mp4
144.6 MB
18 - Hot Seat with Ayelet Marinovich.mp4
223.6 MB
19 - Craft Your Member Support Philosophy.mp4
182.3 MB
20 - Craft Your Member Support Plan.mp4
101.5 MB
21 - Choose Your Platform.mp4
488.2 MB
22 - Create Your Member and Contribution Plan.mp4
260.6 MB
23 - Develop Your Community Policies.mp4
150.2 MB
24 - Deal with the Bad Eggs & Misfits.mp4
128.2 MB
25 - Communicate Who Belongs in Your Community.mp4
114.9 MB
26 - Create a Context for Joining the Community.mp4
454.5 MB
27 - Retain the Members You Have.mp4
153.2 MB
28 - Hot Seat with Alice Karolina.mp4
213 MB
29 - How Community Can Transform Your Brand.mp4
118.3 MB
30 - Support Your Customer's Journey Through Community.mp4
217.1 MB
31 - Decide Whether Your Community is Free or Paid.mp4