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You may think product launches are all about the Marketing team, but how would they even know what your product is? This course will teach Product Managers like you on how you can orchestrate a product launch plan for your cross-functional team.
What you'll learn
Launching a product is not as straightforward as you think. There can be dozens of people that needs to be informed and involved in the launch process, and marketing is just one of them. As the Product Manager, it is your responsibility to make sure everyone in the company knows what your product is and how it’s going to be launched. In this course, Exploring Product Launch, you’ll learn how to orchestrate your cross-functional team into launching your product smoothly and effectively. First, you’ll learn what a Product Launch Plan is and how it’s different from the go-to-market strategy from the Marketing team, or from the Product Spec which you already have. Next, you’ll discover what a Product Launch Deck and Checklist are and how these will help you navigate through the needs of your team to effectively launch. Finally, you’ll learn how to create your own Product Launch Plan, how to communicate it and manage any updates when needed. When you’re finished with this course, you’ll have the skills in knowledge of creating Product Launch Plans needed to make your product launch a success.
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FILE LIST
Filename
Size
~Get Your Files Here !/01. Course Overview/01. Course Overview.mp4
3.1 MB
~Get Your Files Here !/02. Getting to Know the Product Launch Plan/02. Module Overview.mp4
5.1 MB
~Get Your Files Here !/02. Getting to Know the Product Launch Plan/03. Getting to Know the Product Launch Plan .mp4
11.2 MB
~Get Your Files Here !/02. Getting to Know the Product Launch Plan/04. Course Story.mp4
2.1 MB
~Get Your Files Here !/02. Getting to Know the Product Launch Plan/05. Module Summary.mp4
1.9 MB
~Get Your Files Here !/03. Creating a Product Launch Plan/06. Module Overview.mp4
3 MB
~Get Your Files Here !/03. Creating a Product Launch Plan/07. Forming Your Product Launch Team.mp4
10.7 MB
~Get Your Files Here !/03. Creating a Product Launch Plan/08. Getting Started with the Product Launch Plan.mp4
4.2 MB
~Get Your Files Here !/03. Creating a Product Launch Plan/09. Product Launch Deck.mp4
16.6 MB
~Get Your Files Here !/03. Creating a Product Launch Plan/10. Product Launch Checklist.mp4
10.5 MB
~Get Your Files Here !/03. Creating a Product Launch Plan/11. Module Summary.mp4
3.1 MB
~Get Your Files Here !/04. Communicating and Executing the Product Launch Plan/12. Module Overview.mp4
2.8 MB
~Get Your Files Here !/04. Communicating and Executing the Product Launch Plan/13. Information Sharing.mp4
7.9 MB
~Get Your Files Here !/04. Communicating and Executing the Product Launch Plan/14. Managing Changes.mp4
4.1 MB
~Get Your Files Here !/04. Communicating and Executing the Product Launch Plan/15. Execution and Monitoring.mp4
5 MB
~Get Your Files Here !/04. Communicating and Executing the Product Launch Plan/16. Module Summary.mp4
1.9 MB
~Get Your Files Here !/Bonus Resources.txt
386 B
~Get Your Files Here !/Exercise Files/02/getting-to-know-the-product-launch-plan-slides.pdf
4.2 MB
~Get Your Files Here !/Exercise Files/03/creating-a-product-launch-plan-slides.pdf
6.4 MB
~Get Your Files Here !/Exercise Files/04/communicating-and-executing-the-product-launch-plan-slides.pdf
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