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Joseph Sugarman - 2020 - The Adweek Copywriting Handbook (Business)
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The Adweek Copywriting Handbook - Joseph Sugarman - 2020
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
By: Joseph Sugarman
Narrated by: Mike Lenz
Length: 11 hrs and 9 mins
Unabridged Audiobook
Release date: 12-29-20
Categories: Business & Careers, Marketing & Sales
Language: English
Publisher: Gildan Media
Format: mp3 64/48 mono
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
