Filename | Size |
| 0. Introduction/168334_00_01_WL30_Welcome.mp4 | 9.7 MB |
| 0. Introduction/168334_00_02_LA30_Exercise.mp4 | 2.5 MB |
| 1. Understanding Marketing's Role/168334_01_01_MM30_Marketing.mp4 | 19.7 MB |
| 1. Understanding Marketing's Role/168334_01_02_MM30_Planning.mp4 | 14 MB |
| 1. Understanding Marketing's Role/168334_01_03_MM30_Team.mp4 | 17.3 MB |
| 1. Understanding Marketing's Role/168334_01_04_MM30_PMM30n.mp4 | 15.3 MB |
| 1. Understanding Marketing's Role/168334_01_05_MM30_Understanding.mp4 | 18.5 MB |
| 2. Analyzing Your Business/168334_02_01_MM30_Business.mp4 | 11.6 MB |
| 2. Analyzing Your Business/168334_02_02_MM30_Scope.mp4 | 22.3 MB |
| 2. Analyzing Your Business/168334_02_03_MM30_Competition.mp4 | 16.4 MB |
| 2. Analyzing Your Business/168334_02_04_MM30_Products.mp4 | 21.6 MB |
| 2. Analyzing Your Business/168334_02_05_MM30_Customers.mp4 | 16 MB |
| 2. Analyzing Your Business/168334_02_06_MM30_Step.mp4 | 31 MB |
| 2. Analyzing Your Business/168334_02_07_MM30_Market.mp4 | 21.8 MB |
| 3. Developing Your Strategy/168334_03_01_MM30_Segmentation.mp4 | 24.3 MB |
| 3. Developing Your Strategy/168334_03_02_MM30_Targeting.mp4 | 20.6 MB |
| 3. Developing Your Strategy/168334_03_03_MM30_Positiong.mp4 | 27.9 MB |
| 3. Developing Your Strategy/168334_03_04_MM30_Setting.mp4 | 17.9 MB |
| 4. Developing the Tactical Phase/168334_04_01_MM30_4ps.mp4 | 13 MB |
| 4. Developing the Tactical Phase/168334_04_02_MM30_Product.mp4 | 23.7 MB |
| 4. Developing the Tactical Phase/168334_04_03_MM30_Pricing.mp4 | 20.2 MB |
| 4. Developing the Tactical Phase/168334_04_04_MM30_Communicating.mp4 | 16.3 MB |
| 4. Developing the Tactical Phase/168334_04_05_MM30_Promoting.mp4 | 18.5 MB |
| 4. Developing the Tactical Phase/168334_04_06_MM30_Sending.mp4 | 15.8 MB |
| 4. Developing the Tactical Phase/168334_04_07_MM30_Social.mp4 | 19.6 MB |
| 4. Developing the Tactical Phase/168334_04_08_MM30_Channel.mp4 | 20.2 MB |
| 4. Developing the Tactical Phase/168334_04_09_MM30_Designing.mp4 | 15.8 MB |
| 4. Developing the Tactical Phase/168334_04_10_MM30_Integrating.mp4 | 26 MB |
| 5. Aligning the Organization/168334_05_01_MM30_Presenting.mp4 | 15.9 MB |
| 5. Aligning the Organization/168334_05_02_MM30_Educating.mp4 | 16.1 MB |
| 5. Aligning the Organization/168334_05_03_MM30_Guiding.mp4 | 17.6 MB |
| 6. Launching and Measuring Your Plan/168334_06_01_MM30_Budgeting.mp4 | 20.5 MB |
| 6. Launching and Measuring Your Plan/168334_06_02_MM30_KPI.mp4 | 13.9 MB |
| 6. Launching and Measuring Your Plan/168334_06_03_MM30_Breakeven.mp4 | 15.5 MB |
| 6. Launching and Measuring Your Plan/168334_06_04_MM30_LCV.mp4 | 15.5 MB |
| 7. Conclusion/168334_07_01_MM30_Organization.mp4 | 17.1 MB |
| 7. Conclusion/168334_07_02_MM30_Mastering.mp4 | 18.3 MB |
| 7. Conclusion/168334_07_03_MM30_Next.mp4 | 21.4 MB |