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TORRENT DETAILS
Lynda - LinkedIn Advertising Fundamentals
TORRENT SUMMARY
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Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget. Viveka von Rosen covers the six types of ads, focusing on self-service text ads and Sponsored Updates, the two most accessible and affordable options for businesses. But she also covers solutions for bigger budgets, including display ads, Sponsored InMail, Sponsored Groups, and Lead Accelerator. Along the way, Viveka will cover what you need to know to create, target, bid on, and test ads, and to measure results to ensure a positive ROI.
Topics include:
*Understanding LinkedIn ad options
*Budgeting strategies for Sponsored Updates
*Targeting text ads
*Targeting new audiences
*PPC vs. PPM big strategies
*Enterprise marketing with Sponsored Groups, Sponsored InMail, and Lead Accelerator
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FILE LIST
Filename
Size
0. Introduction/1 Welcome.mp4
6.9 MB
0. Introduction/2 What we`ll cover.mp4
6.3 MB
0. Introduction/3 What you should know before watching this course.mp4
5 MB
1. Sponsored Ads or Do-It-Yourself Ads/1 Introducing LinkedIn ads.mp4
5.7 MB
1. Sponsored Ads or Do-It-Yourself Ads/2 Understanding LinkedIn ad options.mp4
21.1 MB
1. Sponsored Ads or Do-It-Yourself Ads/3 Buying cycle of a social consumer.mp4
16.7 MB
1. Sponsored Ads or Do-It-Yourself Ads/4 Know your goals.mp4
10.2 MB
1. Sponsored Ads or Do-It-Yourself Ads/5 Setting up your business account.mp4
15.2 MB
2. Sponsored Updates/1 Features of Sponsored Updates.mp4
29.1 MB
2. Sponsored Updates/2 Budgeting strategies for Sponsored Updates.mp4
7.7 MB
2. Sponsored Updates/3 Creating a Sponsored Update campaign.mp4
17.5 MB
2. Sponsored Updates/4 Measuring and improving on your metrics.mp4
17.3 MB
3. Text Ads/1 What are text ads.mp4
28.6 MB
3. Text Ads/2 Targeting text ads.mp4
17.7 MB
3. Text Ads/3 Targeting new audiences.mp4
11.4 MB
3. Text Ads/4 CLV - Customer Lifetime Value.mp4
10.2 MB
3. Text Ads/5 Understanding bid strategies - PPC or PPI.mp4
13.7 MB
3. Text Ads/6 What works and what sells on LinkedIn.mp4
3.7 MB
3. Text Ads/7 Utilizing metrics.mp4
17.5 MB
4. Enterprise Marketing/1 Sponsored Groups.mp4
6.7 MB
4. Enterprise Marketing/2 Display ads.mp4
7.1 MB
4. Enterprise Marketing/3 Sponsored InMail.mp4
6.5 MB
4. Enterprise Marketing/4 Lead Accelerator.mp4
13.6 MB
Conclusion/1 Where should you spend your money.mp4
