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Consumer Behavior, 6th Edition
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Wayne D. Hoyer, Deborah J. MacInnis, "Consumer Behavior, 6th Edition"
2012 | ISBN-10: 1133435211 | 560 pages | PDF | 60 MB
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
PS : If You got an error while extracting while others are working try diferent directory path in your PC. Somtimes if you got a long directory path while extracting it will giv you an error. To solve this issue , as an example just paste the tgz file in C drive and extract (just inside the C drive not with in any other folder). Hope your Understand
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