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Understanding Business, 11th Edition (c2016), a textbook by William G. Nickels, James M. McHugh & Susan M. McHugh.
[torrent created Feb 26, 2016; original .torrent file submitted - not a "dump";
target PDF file size: 68,033,075 Bytes (64.88 MB); tagged with my username (open file > File > Properties)]
TEXTBOOK INFO:
https://www.mhprofessional.com/details.php?isbn=0078023165
(ISBN-13: 9780078023163)
PITCH: «Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that:
* Improves Student Performance -- Understanding Business puts students at the center. It's the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook.
* Enhances your Teaching -- The authors are dedicated to supporting your teaching and your student's learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion.
* Accessible to All -- This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What's more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components.»
BRIEF CONTENTS:
Prologue
PART 1 - Business Trends: Cultivating a Business in Diverse, Global Environments
.1. Taking Risks and Making Profits within the Dynamic Business Environment
.2. Understanding Economics and How It Affects Business
.3. Doing Business in Global Markets
.4. Demanding Ethical and Socially Responsible Behavior
PART 2 - Business Ownership: Starting a Small Business
.5. How to Form a Business
.6. Entrepreneurship and Starting a Small Business
PART 3 - Business Management: Empowering Employees to Satisfy Customers
.7. Management and Leadership
.8. Structuring Organizations for Today’s Challenges
.9. Production and Operations Management
PART 4 - Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
.10. Motivating Employees
.11. Human Resource Management: Finding and Keeping the Best Employees
.12. Dealing with Union and Employee-Management Issues
PART 5 - Marketing: Developing and Implementing Customer-Oriented Marketing Plans
.13. Marketing: Helping Buyers Buy
.14. Developing and Pricing Goods and Services
.15. Distributing Products
.16. Using Effective Promotions
PART 6 - Managing Financial Resources
.17. Understanding Accounting and Financial Information
.18. Financial Management
.19. Using Securities Markets for Financing and Investing Opportunities
.20. Money, Financial Institutions, and the Federal Reserve
BONUS CHAPTERS:
- A: Working within the Legal Environment
- B: Using Technology to Manage Information
- C: Managing Risk
- D: Managing Personal Finances
Epilogue
Glossary
Indexes
Alternate version of Chapter 14
FILE INFO: paginated, bookmarked, true PDF (65 MB). Compressed (zipped): *right-click* the filename (.7z) & choose *Extract* to "convert" to PDF; discard the .7z file (container) when done with seeding.
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