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Exploring Strategy: Text and Cases, 11th Edition (c2017), textbook by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin & Patrick Regnér.
TEXTBOOK INFO: http://catalogue.pearsoned.co.uk/educator/product/9781292145129.page
(ISBN-13: 9781292145129)
PITCH: «With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.
Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.»
Brief Contents:
.1. Introducing strategy
PART I - THE STRATEGIC POSITION
.Introduction
.2. Macro-environment analysis
.3. Industry and sector analysis
.4. Resources and capabilities
.5. Stakeholders and governance
.6. History and culture
.Commentary on Part I The strategy lenses
PART II - STRATEGIC CHOICES
.Introduction
.7. Business strategy and models
.8. Corporate strategy and diversification
.9. International strategy
.10. Entrepreneurship and innovation
.11. Mergers, acquisitions and alliances
.Commentary on Part II Strategic choices
PART III - STRATEGY IN ACTION
.Introduction
.12. Evaluating strategies
.13. Strategy development processes
.14. Organising and strategy
.15. Leadership and strategic change
.16. The practice of strategy
.Commentary on Part III Strategy in action
CASE STUDIES
Glossary
Indexes
FILE INFO: paginated, bookmarked, true PDF (13 MB).
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