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Since its release in 2011, Snapchat has evolved into one of the most popular social messaging apps. But while its filters and amusing use of augmented reality can make for a fun way to connect with friends, many businesses are now using it to reach their customers. In this course, get acquainted with Snapchat and its creative tools, and learn best practices for getting your message across. Marketing and social media expert Martin Waxman starts off by showing how to navigate the app's user interface. Next, he explains how to align Snapchat with your content marketing plan, work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, and create a Geofilter. Plus, he explores audience targeting options, and metrics for measuring your marketing efforts on Snapchat.
Topics include:
Building your Snapchat team
Aligning Snapchat with your content marketing plan
Creating Snaps
Working with free and sponsored Lenses
Creating a Snapchat Story
Snap Ads and sponsored content
Developing and submitting a sponsored Geofilter
Measuring success
Official Lynda Tutorial Link
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FILE LIST
Filename
Size
00. Introduction/01. Welcome.mp4
5.2 MB
00. Introduction/02. Decoding the mystery of Snapchat.mp4
5 MB
01. Understanding the Platform/01. What is Snapchat.mp4
3.8 MB
01. Understanding the Platform/02. Overview of Snapchat products and features.mp4
8.1 MB
01. Understanding the Platform/03. Snapping like a pro.mp4
14 MB
02. Tips for Getting Started/01. Understanding Snapchat users.mp4
3.9 MB
02. Tips for Getting Started/02. Building your Snapchat team.mp4
3.4 MB
02. Tips for Getting Started/03. Aligning Snapchat with your content marketing plans.mp4
4.8 MB
03. Creating Snaps/01. Working with Snapchat free and sponsored Lenses.mp4
4.5 MB
03. Creating Snaps/02. Creating a Snapchat Story.mp4
4.9 MB
03. Creating Snaps/03. Pay to play Snap Ads and sponsored content.mp4
5.3 MB
03. Creating Snaps/04. How to develop and submit a sponsored Geofilter.mp4
12.8 MB
03. Creating Snaps/05. Understanding audience targeting and measuring success.mp4