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Rebranding can help a company rebuild a reputation or go in a new direction. For designers, rebranding projects present a challenge, since the business has a history and a visual identity that the public already recognizes. The solution lies in a systematic approach: auditing the brand to discover what works and what doesn't, fixing the problems, and relaunching the brand with marketing campaigns that position the company for success.
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FILE LIST
Filename
Size
01 Introduction/001 Welcome-en.srt
2.6 KB
01 Introduction/001 Welcome.mp4
8.8 MB
02 Brand Research/001 Auditing the current identity-en.srt
16.9 KB
02 Brand Research/001 Auditing the current identity.mp4
24.1 MB
02 Brand Research/002 Mapping out client goals-en.srt
22 KB
02 Brand Research/002 Mapping out client goals.mp4
31.7 MB
02 Brand Research/003 Developing the new identity-en.srt
12.4 KB
02 Brand Research/003 Developing the new identity.mp4
18 MB
03 Brand Creation/001 Brand logo creative process-en.srt
28.8 KB
03 Brand Creation/001 Brand logo creative process.mp4
47.7 MB
03 Brand Creation/002 Presenting the new brand logo designs-en.srt
15.2 KB
03 Brand Creation/002 Presenting the new brand logo designs.mp4
24.8 MB
03 Brand Creation/003 Incorporating feedback and revisions-en.srt
9 KB
03 Brand Creation/003 Incorporating feedback and revisions.mp4
12.4 MB
03 Brand Creation/004 Final brand assets-en.srt
13.5 KB
03 Brand Creation/004 Final brand assets.mp4
16.9 MB
04 Brand Strategy/001 Branding uniforms and vehicles-en.srt
19.5 KB
04 Brand Strategy/001 Branding uniforms and vehicles.mp4
36.2 MB
04 Brand Strategy/002 Marketing and promotion-en.srt
9.6 KB
04 Brand Strategy/002 Marketing and promotion.mp4
15.9 MB
04 Brand Strategy/003 Brand photo library-en.srt
17.9 KB
04 Brand Strategy/003 Brand photo library.mp4
33.4 MB
04 Brand Strategy/004 Advertising-en.srt
11.6 KB
04 Brand Strategy/004 Advertising.mp4
20.1 MB
05 Conclusion/001 Redesign results and conclusion-en.srt
8.6 KB
05 Conclusion/001 Redesign results and conclusion.mp4
