Filename | Size |
| 1. Introduction/1. Introduction.mp4 | 5.4 MB |
| 10. Test your Knowledge!/1. Know your Negative Space.html | 129 B |
| 11. Case Study 1 - Ridez - Planning/1. The Questionnaire Reviewed.mp4 | 9.1 MB |
| 11. Case Study 1 - Ridez - Planning/1.1 Logo Design Questionnaire - Ridez.pdf.pdf | 489.4 KB |
| 11. Case Study 1 - Ridez - Planning/2. The Moodboard.mp4 | 21 MB |
| 11. Case Study 1 - Ridez - Planning/3. The Mind Map.mp4 | 21 MB |
| 12. Case Study 1 - Ridez - Sketching/1. The Rough Sketching Process - Part 1.mp4 | 6.9 MB |
| 12. Case Study 1 - Ridez - Sketching/2. The Rough Sketching Continues - Part 2.mp4 | 5 MB |
| 12. Case Study 1 - Ridez - Sketching/3. Still Rough Sketching! - Part 3.mp4 | 21.8 MB |
| 12. Case Study 1 - Ridez - Sketching/4. The Refinement Sketching Process.mp4 | 30.4 MB |
| 12. Case Study 1 - Ridez - Sketching/5. Sketching Summary - 'Make it POP!'..mp4 | 5.9 MB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/1. Digitizing the Symbol - Part 1 - Form Analysis.mp4 | 60.2 MB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/1.1 Form Analysis.ai.ai | 3.5 MB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/1.2 Refinement Sketch - Ridez.jpg.jpg | 337.3 KB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/2. Digitizing the Symbol - Part 2.mp4 | 78.5 MB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/2.1 Refinement Sketch - Ridez.jpg.jpg | 337.3 KB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/2.2 Digitizing the symbol - Part 2.ai.ai | 4.5 MB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/3. Digitizing the Symbol - Part 3.mp4 | 41.7 MB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/3.1 Digitizing the symbol - Part 3.2.ai.ai | 4.5 MB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/3.2 Digitizing the symbol - Part 3.3.ai.ai | 4.5 MB |
| 13. Case Study 1 - Ridez - Digitizing the Symbol/3.3 Digitizing the symbol - Part 3.1.ai.ai | 4.5 MB |
| 14. Case Study 1 - Ridez - Introducing Type/1. Selecting a Suitable Font - Part 1.mp4 | 28.7 MB |
| 14. Case Study 1 - Ridez - Introducing Type/2. Selecting a Suitable Font - Part 2.mp4 | 17.7 MB |
| 14. Case Study 1 - Ridez - Introducing Type/3. Selecting a Suitable Font - Part 3.mp4 | 21.8 MB |
| 14. Case Study 1 - Ridez - Introducing Type/4. Kerning the Type.mp4 | 25.9 MB |
| 14. Case Study 1 - Ridez - Introducing Type/4.1 Unkerned - Ridez.ai.ai | 1.8 MB |
| 14. Case Study 1 - Ridez - Introducing Type/5. Type Treatment.mp4 | 36.7 MB |
| 14. Case Study 1 - Ridez - Introducing Type/5.1 Ridez - Before Type Treatment.ai.ai | 1.8 MB |
| 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/1. Cleaning up the Logo - Part 1.mp4 | 18.7 MB |
| 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/1.1 Ridez - Uncleaned .ai.ai | 1.8 MB |
| 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/2. Cleaning up the Logo - Part 2.mp4 | 35.8 MB |
| 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/3. Cleaning up the Logo - Part 3.mp4 | 30.4 MB |
| 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/4. Cleaning up the Logo (Symbol) - Part 4.mp4 | 33.7 MB |
| 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/5. Cleaning up the Logo (Symbol) - Part 5.mp4 | 45.2 MB |
| 16. Designers Etiquette Preparing the Document/1. Arranging Layers.mp4 | 31.1 MB |
| 17. Case Study 1 - Ridez - Colouring/1. Colouring the 'Ridez' Logo (Text) - Part 1.mp4 | 23.3 MB |
| 17. Case Study 1 - Ridez - Colouring/2. Colouring the 'Ridez' Logo (Symbol) - Part 1.mp4 | 22.6 MB |
| 17. Case Study 1 - Ridez - Colouring/3. Colouring the 'Ridez' Logo (Symbol & Text Adjustments) - Part 3.mp4 | 19.5 MB |
| 17. Case Study 1 - Ridez - Colouring/4. Colouring the Final 'Ridez' Logo - Part 4.mp4 | 11.3 MB |
| 18. Case Study - Ridez - Finalization & Review/1. Symbol Sizing & Allignment.mp4 | 38.6 MB |
| 18. Case Study - Ridez - Finalization & Review/1.1 Ridez Final.ai.ai | 1.8 MB |
| 18. Case Study - Ridez - Finalization & Review/2. Reviewing the 'Ridez' Logo.mp4 | 19 MB |
| 19. ACTIVITY Redevelop the 'Ridez' logo/1. ACTIVITY Redevelop the 'Ridez' Logo.mp4 | 589.1 KB |
| 19. ACTIVITY Redevelop the 'Ridez' logo/1.1 Fonts Used - Ridez.rtf.rtf | 545 B |
| 19. ACTIVITY Redevelop the 'Ridez' logo/1.2 Logo Design Questionnaire - Ridez.pdf.pdf | 489.4 KB |
| 2. Pressing the Principles/1. Simplicity.mp4 | 1 MB |
| 2. Pressing the Principles/2. Memorability.mp4 | 941.2 KB |
| 2. Pressing the Principles/3. Timelessness.mp4 | 979.6 KB |
| 2. Pressing the Principles/4. Versatility.mp4 | 6.2 MB |
| 2. Pressing the Principles/5. Appropriateness.mp4 | 2.7 MB |
| 2. Pressing the Principles/6. Trends.mp4 | 7.5 MB |
| 20. Case Study 2 - Trutone Amplification - Planning/1. The Questionnaire Reviewed.mp4 | 9.9 MB |
| 20. Case Study 2 - Trutone Amplification - Planning/1.1 Logo Design Questionnaire - Trutone.pdf.pdf | 497.5 KB |
| 20. Case Study 2 - Trutone Amplification - Planning/2. The Moodboard.mp4 | 25.6 MB |
| 20. Case Study 2 - Trutone Amplification - Planning/3. The Mind Map.mp4 | 24.7 MB |
| 21. Case Study 2 - Trutone - Sketching/1. Rough Sketching the Symbol - Part 1.mp4 | 37.7 MB |
| 21. Case Study 2 - Trutone - Sketching/2. Rough Sketching the Symbol - Part 2.mp4 | 19.4 MB |
| 21. Case Study 2 - Trutone - Sketching/3. Rough Sketching the Symbol - Part 3.mp4 | 19.6 MB |
| 21. Case Study 2 - Trutone - Sketching/4. Refinement Sketching the Symbol.mp4 | 6.1 MB |
| 21. Case Study 2 - Trutone - Sketching/4.1 Refinement Sketch Scan - Trutone.jpg.jpg | 336.8 KB |
| 22. Case Study 2 - Trutone - Digitizing the Symbol/1. Digitizing the Trutone Symbol - Part 1 - Form Analysis.mp4 | 20.2 MB |
| 22. Case Study 2 - Trutone - Digitizing the Symbol/1.1 Refinement Sketch Scan - Trutone.jpg.jpg | 336.8 KB |
| 22. Case Study 2 - Trutone - Digitizing the Symbol/2. Digitizing the Trutone Symbol - Part 2.mp4 | 34.6 MB |
| 22. Case Study 2 - Trutone - Digitizing the Symbol/3. Digitizing the Trutone Symbol - Part 3.mp4 | 54.2 MB |
| 22. Case Study 2 - Trutone - Digitizing the Symbol/4. Digitizing the Trutone Symbol - Part 4.mp4 | 34.9 MB |
| 22. Case Study 2 - Trutone - Digitizing the Symbol/5. Digitizing the Trutone Symbol - Part 5.mp4 | 66.3 MB |
| 23. Case Study 2 - Trutone - Introducing Type/1. Selecting a Suitable Font - Part 1.mp4 | 25.9 MB |
| 23. Case Study 2 - Trutone - Introducing Type/2. Selecting a Suitable Font - Part 2.mp4 | 18.1 MB |
| 23. Case Study 2 - Trutone - Introducing Type/3. Selecting a Suitable Font - Part 3.mp4 | 39.2 MB |
| 23. Case Study 2 - Trutone - Introducing Type/4. Selecting a Suitable Font - Part 4.mp4 | 11.8 MB |
| 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/1. Cleaning up the Trutone Logo - Part 1.mp4 | 39.2 MB |
| 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/2. Cleaning up the Trutone Logo - Part 2.mp4 | 38.3 MB |
| 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/3. Cleaning up the Trutone Logo - Part 3.mp4 | 29.5 MB |
| 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/4. Cleaning up the Trutone Logo (Symbol) Part 4.mp4 | 34.5 MB |
| 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/5. Cleaning up the Trutone Logo (Symbol) - Part 5.mp4 | 22.6 MB |
| 25. Case Study 2 - Trutone - Applying the Tagline/1. Applying the Tagline to the Trutone Logo.mp4 | 30.2 MB |
| 25. Case Study 2 - Trutone - Applying the Tagline/2. Kerning the Tagline.mp4 | 47.2 MB |
| 25. Case Study 2 - Trutone - Applying the Tagline/3. Balancing & Alligning the Tagline.mp4 | 41.7 MB |
| 25. Case Study 2 - Trutone - Applying the Tagline/4. Cleaning up the Tagline.mp4 | 24.8 MB |
| 26. Designers Etiquette Preparing the Document/1. Arranging Layers.mp4 | 31.7 MB |
| 27. Case Study 2 - Colouring the Trutone Logo/1. Colouring the 'Trutone' Logo (Text) - Part 1.mp4 | 24.3 MB |
| 27. Case Study 2 - Colouring the Trutone Logo/2. Colouring the 'Trutone' Logo (Text) - Part 2.mp4 | 20.1 MB |
| 27. Case Study 2 - Colouring the Trutone Logo/3. Colouring the 'Trutone' Logo (Symbol) - Part 3.mp4 | 20.9 MB |
| 27. Case Study 2 - Colouring the Trutone Logo/4. Colouring the 'Trutone' Logo (Symbol) - Part 4.mp4 | 22.6 MB |
| 27. Case Study 2 - Colouring the Trutone Logo/5. Colouring the 'Trutone' Logo (Symbol) - Part 5.mp4 | 31.6 MB |
| 27. Case Study 2 - Colouring the Trutone Logo/6. Colouring the 'Trutone' Logo (Symbol) - Part 6.mp4 | 11.8 MB |
| 28. Case Study - Trutone - Finalization & Review/1. Reviewing the 'Trutone' Logo.mp4 | 20 MB |
| 29. ACTIVITY Redevelop the Trutone Logo/1. Redevelop the 'Trutone' Logo.mp4 | 589.1 KB |
| 29. ACTIVITY Redevelop the Trutone Logo/1.1 Logo Design Questionnaire - Trutone.pdf.pdf | 497.5 KB |
| 29. ACTIVITY Redevelop the Trutone Logo/1.2 Fonts Used - Trutone.rtf.rtf | 449 B |
| 3. Font Selection Strategies/1. Font Suitability.mp4 | 21.1 MB |
| 3. Font Selection Strategies/1.1 Suitability of Font.pdf.pdf | 770.4 KB |
| 3. Font Selection Strategies/10. Font Licensing.mp4 | 14.4 MB |
| 3. Font Selection Strategies/2. Symbol Weight vs Font Weight.mp4 | 3.7 MB |
| 3. Font Selection Strategies/3. Font Simplicity.mp4 | 7.2 MB |
| 3. Font Selection Strategies/4. Font Legibility.mp4 | 8.5 MB |
| 3. Font Selection Strategies/4.1 Font Legibility.pdf.pdf | 764.4 KB |
| 3. Font Selection Strategies/5. Font Quality & Error.mp4 | 15 MB |
| 3. Font Selection Strategies/6. ACTIVITY Fix the Font.mp4 | 372.6 KB |