Filename Size 1. Introduction/1. Introduction.mp4 5.4 MB 10. Test your Knowledge!/1. Know your Negative Space.html 129 B 11. Case Study 1 - Ridez - Planning/1. The Questionnaire Reviewed.mp4 9.1 MB 11. Case Study 1 - Ridez - Planning/1.1 Logo Design Questionnaire - Ridez.pdf.pdf 489.4 KB 11. Case Study 1 - Ridez - Planning/2. The Moodboard.mp4 21 MB 11. Case Study 1 - Ridez - Planning/3. The Mind Map.mp4 21 MB 12. Case Study 1 - Ridez - Sketching/1. The Rough Sketching Process - Part 1.mp4 6.9 MB 12. Case Study 1 - Ridez - Sketching/2. The Rough Sketching Continues - Part 2.mp4 5 MB 12. Case Study 1 - Ridez - Sketching/3. Still Rough Sketching! - Part 3.mp4 21.8 MB 12. Case Study 1 - Ridez - Sketching/4. The Refinement Sketching Process.mp4 30.4 MB 12. Case Study 1 - Ridez - Sketching/5. Sketching Summary - 'Make it POP!'..mp4 5.9 MB 13. Case Study 1 - Ridez - Digitizing the Symbol/1. Digitizing the Symbol - Part 1 - Form Analysis.mp4 60.2 MB 13. Case Study 1 - Ridez - Digitizing the Symbol/1.1 Form Analysis.ai.ai 3.5 MB 13. Case Study 1 - Ridez - Digitizing the Symbol/1.2 Refinement Sketch - Ridez.jpg.jpg 337.3 KB 13. Case Study 1 - Ridez - Digitizing the Symbol/2. Digitizing the Symbol - Part 2.mp4 78.5 MB 13. Case Study 1 - Ridez - Digitizing the Symbol/2.1 Refinement Sketch - Ridez.jpg.jpg 337.3 KB 13. Case Study 1 - Ridez - Digitizing the Symbol/2.2 Digitizing the symbol - Part 2.ai.ai 4.5 MB 13. Case Study 1 - Ridez - Digitizing the Symbol/3. Digitizing the Symbol - Part 3.mp4 41.7 MB 13. Case Study 1 - Ridez - Digitizing the Symbol/3.1 Digitizing the symbol - Part 3.2.ai.ai 4.5 MB 13. Case Study 1 - Ridez - Digitizing the Symbol/3.2 Digitizing the symbol - Part 3.3.ai.ai 4.5 MB 13. Case Study 1 - Ridez - Digitizing the Symbol/3.3 Digitizing the symbol - Part 3.1.ai.ai 4.5 MB 14. Case Study 1 - Ridez - Introducing Type/1. Selecting a Suitable Font - Part 1.mp4 28.7 MB 14. Case Study 1 - Ridez - Introducing Type/2. Selecting a Suitable Font - Part 2.mp4 17.7 MB 14. Case Study 1 - Ridez - Introducing Type/3. Selecting a Suitable Font - Part 3.mp4 21.8 MB 14. Case Study 1 - Ridez - Introducing Type/4. Kerning the Type.mp4 25.9 MB 14. Case Study 1 - Ridez - Introducing Type/4.1 Unkerned - Ridez.ai.ai 1.8 MB 14. Case Study 1 - Ridez - Introducing Type/5. Type Treatment.mp4 36.7 MB 14. Case Study 1 - Ridez - Introducing Type/5.1 Ridez - Before Type Treatment.ai.ai 1.8 MB 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/1. Cleaning up the Logo - Part 1.mp4 18.7 MB 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/1.1 Ridez - Uncleaned .ai.ai 1.8 MB 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/2. Cleaning up the Logo - Part 2.mp4 35.8 MB 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/3. Cleaning up the Logo - Part 3.mp4 30.4 MB 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/4. Cleaning up the Logo (Symbol) - Part 4.mp4 33.7 MB 15. Case Study 1 - Ridez - Polishing & Preparing the Logo/5. Cleaning up the Logo (Symbol) - Part 5.mp4 45.2 MB 16. Designers Etiquette Preparing the Document/1. Arranging Layers.mp4 31.1 MB 17. Case Study 1 - Ridez - Colouring/1. Colouring the 'Ridez' Logo (Text) - Part 1.mp4 23.3 MB 17. Case Study 1 - Ridez - Colouring/2. Colouring the 'Ridez' Logo (Symbol) - Part 1.mp4 22.6 MB 17. Case Study 1 - Ridez - Colouring/3. Colouring the 'Ridez' Logo (Symbol & Text Adjustments) - Part 3.mp4 19.5 MB 17. Case Study 1 - Ridez - Colouring/4. Colouring the Final 'Ridez' Logo - Part 4.mp4 11.3 MB 18. Case Study - Ridez - Finalization & Review/1. Symbol Sizing & Allignment.mp4 38.6 MB 18. Case Study - Ridez - Finalization & Review/1.1 Ridez Final.ai.ai 1.8 MB 18. Case Study - Ridez - Finalization & Review/2. Reviewing the 'Ridez' Logo.mp4 19 MB 19. ACTIVITY Redevelop the 'Ridez' logo/1. ACTIVITY Redevelop the 'Ridez' Logo.mp4 589.1 KB 19. ACTIVITY Redevelop the 'Ridez' logo/1.1 Fonts Used - Ridez.rtf.rtf 545 B 19. ACTIVITY Redevelop the 'Ridez' logo/1.2 Logo Design Questionnaire - Ridez.pdf.pdf 489.4 KB 2. Pressing the Principles/1. Simplicity.mp4 1 MB 2. Pressing the Principles/2. Memorability.mp4 941.2 KB 2. Pressing the Principles/3. Timelessness.mp4 979.6 KB 2. Pressing the Principles/4. Versatility.mp4 6.2 MB 2. Pressing the Principles/5. Appropriateness.mp4 2.7 MB 2. Pressing the Principles/6. Trends.mp4 7.5 MB 20. Case Study 2 - Trutone Amplification - Planning/1. The Questionnaire Reviewed.mp4 9.9 MB 20. Case Study 2 - Trutone Amplification - Planning/1.1 Logo Design Questionnaire - Trutone.pdf.pdf 497.5 KB 20. Case Study 2 - Trutone Amplification - Planning/2. The Moodboard.mp4 25.6 MB 20. Case Study 2 - Trutone Amplification - Planning/3. The Mind Map.mp4 24.7 MB 21. Case Study 2 - Trutone - Sketching/1. Rough Sketching the Symbol - Part 1.mp4 37.7 MB 21. Case Study 2 - Trutone - Sketching/2. Rough Sketching the Symbol - Part 2.mp4 19.4 MB 21. Case Study 2 - Trutone - Sketching/3. Rough Sketching the Symbol - Part 3.mp4 19.6 MB 21. Case Study 2 - Trutone - Sketching/4. Refinement Sketching the Symbol.mp4 6.1 MB 21. Case Study 2 - Trutone - Sketching/4.1 Refinement Sketch Scan - Trutone.jpg.jpg 336.8 KB 22. Case Study 2 - Trutone - Digitizing the Symbol/1. Digitizing the Trutone Symbol - Part 1 - Form Analysis.mp4 20.2 MB 22. Case Study 2 - Trutone - Digitizing the Symbol/1.1 Refinement Sketch Scan - Trutone.jpg.jpg 336.8 KB 22. Case Study 2 - Trutone - Digitizing the Symbol/2. Digitizing the Trutone Symbol - Part 2.mp4 34.6 MB 22. Case Study 2 - Trutone - Digitizing the Symbol/3. Digitizing the Trutone Symbol - Part 3.mp4 54.2 MB 22. Case Study 2 - Trutone - Digitizing the Symbol/4. Digitizing the Trutone Symbol - Part 4.mp4 34.9 MB 22. Case Study 2 - Trutone - Digitizing the Symbol/5. Digitizing the Trutone Symbol - Part 5.mp4 66.3 MB 23. Case Study 2 - Trutone - Introducing Type/1. Selecting a Suitable Font - Part 1.mp4 25.9 MB 23. Case Study 2 - Trutone - Introducing Type/2. Selecting a Suitable Font - Part 2.mp4 18.1 MB 23. Case Study 2 - Trutone - Introducing Type/3. Selecting a Suitable Font - Part 3.mp4 39.2 MB 23. Case Study 2 - Trutone - Introducing Type/4. Selecting a Suitable Font - Part 4.mp4 11.8 MB 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/1. Cleaning up the Trutone Logo - Part 1.mp4 39.2 MB 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/2. Cleaning up the Trutone Logo - Part 2.mp4 38.3 MB 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/3. Cleaning up the Trutone Logo - Part 3.mp4 29.5 MB 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/4. Cleaning up the Trutone Logo (Symbol) Part 4.mp4 34.5 MB 24. Case Study 2 - Trutone - Polishing & Preparing the Logo/5. Cleaning up the Trutone Logo (Symbol) - Part 5.mp4 22.6 MB 25. Case Study 2 - Trutone - Applying the Tagline/1. Applying the Tagline to the Trutone Logo.mp4 30.2 MB 25. Case Study 2 - Trutone - Applying the Tagline/2. Kerning the Tagline.mp4 47.2 MB 25. Case Study 2 - Trutone - Applying the Tagline/3. Balancing & Alligning the Tagline.mp4 41.7 MB 25. Case Study 2 - Trutone - Applying the Tagline/4. Cleaning up the Tagline.mp4 24.8 MB 26. Designers Etiquette Preparing the Document/1. Arranging Layers.mp4 31.7 MB 27. Case Study 2 - Colouring the Trutone Logo/1. Colouring the 'Trutone' Logo (Text) - Part 1.mp4 24.3 MB 27. Case Study 2 - Colouring the Trutone Logo/2. Colouring the 'Trutone' Logo (Text) - Part 2.mp4 20.1 MB 27. Case Study 2 - Colouring the Trutone Logo/3. Colouring the 'Trutone' Logo (Symbol) - Part 3.mp4 20.9 MB 27. Case Study 2 - Colouring the Trutone Logo/4. Colouring the 'Trutone' Logo (Symbol) - Part 4.mp4 22.6 MB 27. Case Study 2 - Colouring the Trutone Logo/5. Colouring the 'Trutone' Logo (Symbol) - Part 5.mp4 31.6 MB 27. Case Study 2 - Colouring the Trutone Logo/6. Colouring the 'Trutone' Logo (Symbol) - Part 6.mp4 11.8 MB 28. Case Study - Trutone - Finalization & Review/1. Reviewing the 'Trutone' Logo.mp4 20 MB 29. ACTIVITY Redevelop the Trutone Logo/1. Redevelop the 'Trutone' Logo.mp4 589.1 KB 29. ACTIVITY Redevelop the Trutone Logo/1.1 Logo Design Questionnaire - Trutone.pdf.pdf 497.5 KB 29. ACTIVITY Redevelop the Trutone Logo/1.2 Fonts Used - Trutone.rtf.rtf 449 B 3. Font Selection Strategies/1. Font Suitability.mp4 21.1 MB 3. Font Selection Strategies/1.1 Suitability of Font.pdf.pdf 770.4 KB 3. Font Selection Strategies/10. Font Licensing.mp4 14.4 MB 3. Font Selection Strategies/2. Symbol Weight vs Font Weight.mp4 3.7 MB 3. Font Selection Strategies/3. Font Simplicity.mp4 7.2 MB 3. Font Selection Strategies/4. Font Legibility.mp4 8.5 MB 3. Font Selection Strategies/4.1 Font Legibility.pdf.pdf 764.4 KB 3. Font Selection Strategies/5. Font Quality & Error.mp4 15 MB 3. Font Selection Strategies/6. ACTIVITY Fix the Font.mp4 372.6 KB