Filename | Size |
| 1. Introduction/1. Welcome to Session 1.mp4 | 30 MB |
| 1. Introduction/1. Welcome to Session 1.vtt | 2.5 KB |
| 1. Introduction/2. SESSION 1 HOMEWORK LINK.html | 596 B |
| 10. The Belief Framework/1. Introduction to the Belief Framework.mp4 | 128.7 MB |
| 10. The Belief Framework/1. Introduction to the Belief Framework.vtt | 14.5 KB |
| 11. Rules of Belief/1. Rule 1 Everybody has Beliefs.mp4 | 98.2 MB |
| 11. Rules of Belief/1. Rule 1 Everybody has Beliefs.vtt | 8.2 KB |
| 11. Rules of Belief/2. Rule 2 Belief is a Strong Motivator.mp4 | 99.2 MB |
| 11. Rules of Belief/2. Rule 2 Belief is a Strong Motivator.vtt | 9.5 KB |
| 11. Rules of Belief/3. Rule 3 Belief Preceeds Behavior.mp4 | 80.7 MB |
| 11. Rules of Belief/3. Rule 3 Belief Preceeds Behavior.vtt | 6.4 KB |
| 11. Rules of Belief/4. Rule 4 All Beliefs can be Developed.mp4 | 30.6 MB |
| 11. Rules of Belief/4. Rule 4 All Beliefs can be Developed.vtt | 2.6 KB |
| 11. Rules of Belief/5. Rule 5 Beliefs can be Measured.mp4 | 39.7 MB |
| 11. Rules of Belief/5. Rule 5 Beliefs can be Measured.vtt | 5.3 KB |
| 12. The Belief Framework/1. THE 5 BELIEF FRAMEWORK PRINCIPLES.mp4 | 23.5 MB |
| 12. The Belief Framework/1. THE 5 BELIEF FRAMEWORK PRINCIPLES.vtt | 3.2 KB |
| 13. Principle 1 Act Like a Mentor/1. Principle 1 Act Like a Mentor.mp4 | 72.8 MB |
| 13. Principle 1 Act Like a Mentor/1. Principle 1 Act Like a Mentor.vtt | 7.4 KB |
| 13. Principle 1 Act Like a Mentor/2. Definition of Mentorship.mp4 | 35.9 MB |
| 13. Principle 1 Act Like a Mentor/2. Definition of Mentorship.vtt | 5.1 KB |
| 13. Principle 1 Act Like a Mentor/3. A Mentor is Other-Centered.mp4 | 48.8 MB |
| 13. Principle 1 Act Like a Mentor/4. A Mentor is Authentic.mp4 | 63.2 MB |
| 13. Principle 1 Act Like a Mentor/4. A Mentor is Authentic.vtt | 6.1 KB |
| 13. Principle 1 Act Like a Mentor/5. A Mentor is Empathetic.mp4 | 48.1 MB |
| 13. Principle 1 Act Like a Mentor/5. A Mentor is Empathetic.vtt | 5.3 KB |
| 13. Principle 1 Act Like a Mentor/6. A Mentor is an Authority.mp4 | 48.3 MB |
| 13. Principle 1 Act Like a Mentor/6. A Mentor is an Authority.vtt | 5.8 KB |
| 13. Principle 1 Act Like a Mentor/7. A Mentor is Committed.mp4 | 34.7 MB |
| 13. Principle 1 Act Like a Mentor/7. A Mentor is Committed.vtt | 6 KB |
| 14. Principle 2 Your Customer is Human/1. Principle 2 Your Customer is Human.mp4 | 27.1 MB |
| 14. Principle 2 Your Customer is Human/1. Principle 2 Your Customer is Human.vtt | 2.6 KB |
| 14. Principle 2 Your Customer is Human/2. Introduction to Personas.mp4 | 69 MB |
| 14. Principle 2 Your Customer is Human/2. Introduction to Personas.vtt | 6.8 KB |
| 14. Principle 2 Your Customer is Human/3. HOMEWORK DEFINING YOUR TARGET MARKET.mp4 | 9.7 MB |
| 14. Principle 2 Your Customer is Human/3. HOMEWORK DEFINING YOUR TARGET MARKET.vtt | 6.3 KB |
| 14. Principle 2 Your Customer is Human/4. Elements of a Good Persona.mp4 | 83.7 MB |
| 14. Principle 2 Your Customer is Human/4. Elements of a Good Persona.vtt | 83.8 MB |
| 14. Principle 2 Your Customer is Human/5. Telling Your Persona's Story.mp4 | 48 MB |
| 14. Principle 2 Your Customer is Human/5. Telling Your Persona's Story.vtt | 7.6 KB |
| 14. Principle 2 Your Customer is Human/6. HOMEWORK PERSONAS.mp4 | 20.1 MB |
| 14. Principle 2 Your Customer is Human/6. HOMEWORK PERSONAS.vtt | 12 KB |
| 15. Principle 3 Identify and Establish the Need/1. Principle 3 Identify and Establish the Need.mp4 | 95.4 MB |
| 15. Principle 3 Identify and Establish the Need/1. Principle 3 Identify and Establish the Need.vtt | 10 KB |
| 15. Principle 3 Identify and Establish the Need/2. Defining Consumer Needs.mp4 | 54.6 MB |
| 15. Principle 3 Identify and Establish the Need/2. Defining Consumer Needs.vtt | 7.6 KB |
| 15. Principle 3 Identify and Establish the Need/3. Discovering Your Genuine Contribution.mp4 | 92.1 MB |
| 15. Principle 3 Identify and Establish the Need/3. Discovering Your Genuine Contribution.vtt | 11.6 KB |
| 15. Principle 3 Identify and Establish the Need/4. Create or Satisfy Needs.mp4 | 46.6 MB |
| 15. Principle 3 Identify and Establish the Need/4. Create or Satisfy Needs.vtt | 4.3 KB |
| 15. Principle 3 Identify and Establish the Need/5. HOMEWORK IDENTIFY AND ESTABLISH THE NEED.mp4 | 15.4 MB |
| 15. Principle 3 Identify and Establish the Need/5. HOMEWORK IDENTIFY AND ESTABLISH THE NEED.vtt | 9.5 KB |
| 16. Principle 4 You Have the Solution/1. Principle 4 You Have the Solution.mp4 | 50.2 MB |
| 16. Principle 4 You Have the Solution/1. Principle 4 You Have the Solution.vtt | 5.4 KB |
| 16. Principle 4 You Have the Solution/2. Journey Specific Solutions.mp4 | 100.6 MB |
| 16. Principle 4 You Have the Solution/2. Journey Specific Solutions.vtt | 11.6 KB |
| 16. Principle 4 You Have the Solution/3. HOMEWORK ESTABLISHING THE SOLUTION.mp4 | 16 MB |
| 16. Principle 4 You Have the Solution/3. HOMEWORK ESTABLISHING THE SOLUTION.vtt | 10.2 KB |
| 16. Principle 4 You Have the Solution/4. Content Types per Stage.mp4 | 77.7 MB |
| 16. Principle 4 You Have the Solution/4. Content Types per Stage.vtt | 9.3 KB |
| 16. Principle 4 You Have the Solution/5. HOMEWORK DEFINING THE BUYING PROCESS.mp4 | 10.1 MB |
| 16. Principle 4 You Have the Solution/5. HOMEWORK DEFINING THE BUYING PROCESS.vtt | 6 KB |
| 17. Principle 5 People Respond to Direction/1. Principle 5 People Respond to Direction.mp4 | 68.6 MB |
| 17. Principle 5 People Respond to Direction/1. Principle 5 People Respond to Direction.vtt | 6.2 KB |
| 17. Principle 5 People Respond to Direction/2. Ad & Brand Exposure.mp4 | 28.7 MB |
| 17. Principle 5 People Respond to Direction/2. Ad & Brand Exposure.vtt | 5.4 KB |
| 17. Principle 5 People Respond to Direction/3. Two Types of Actions.mp4 | 61.3 MB |
| 17. Principle 5 People Respond to Direction/3. Two Types of Actions.vtt | 7.4 KB |
| 17. Principle 5 People Respond to Direction/4. Creating the Belief Framework.mp4 | 15.2 MB |
| 17. Principle 5 People Respond to Direction/4. Creating the Belief Framework.vtt | 3.5 KB |
| 17. Principle 5 People Respond to Direction/5. HOMEWORK THE BELIEF FRAMEWORK.mp4 | 45.6 MB |
| 17. Principle 5 People Respond to Direction/5. HOMEWORK THE BELIEF FRAMEWORK.vtt | 22.3 KB |
| 18. Important Tensions/1. Values-Based vs Fear-Based Marketing.mp4 | 46.1 MB |
| 18. Important Tensions/1. Values-Based vs Fear-Based Marketing.vtt | 7 KB |
| 18. Important Tensions/2. Features vs Benefits.mp4 | 47 MB |
| 18. Important Tensions/2. Features vs Benefits.vtt | 6.6 KB |
| 18. Important Tensions/3. End of Session.mp4 | 57.9 MB |
| 18. Important Tensions/3. End of Session.vtt | 5.3 KB |
| 19. SESSION 3 INTRODUCTION/1. Welcome to Session 3.mp4 | 25.9 MB |
| 19. SESSION 3 INTRODUCTION/1. Welcome to Session 3.vtt | 2.1 KB |
| 19. SESSION 3 INTRODUCTION/2. SESSION 3 HOMEWORK LINK.html | 158 B |
| 2. Build Your Model/1. Introduction to Building Your Model.mp4 | 55.4 MB |
| 2. Build Your Model/1. Introduction to Building Your Model.vtt | 5.5 KB |
| 2. Build Your Model/2. Role of Marketing.mp4 | 107.9 MB |
| 2. Build Your Model/2. Role of Marketing.vtt | 11.1 KB |
| 2. Build Your Model/3. Importance of Marketing.mp4 | 53.9 MB |
| 2. Build Your Model/3. Importance of Marketing.vtt | 4.1 KB |
| 2. Build Your Model/4. Introduction to Building Your Model.mp4 | 17.3 MB |
| 2. Build Your Model/4. Introduction to Building Your Model.vtt | 1.4 KB |
| 20. Conversion Rate Optimization (CRO)/1. Introduction to CRO.mp4 | 112.8 MB |
| 20. Conversion Rate Optimization (CRO)/1. Introduction to CRO.vtt | 13.6 KB |
| 20. Conversion Rate Optimization (CRO)/2. Defining Conversion.mp4 | 115.5 MB |
| 20. Conversion Rate Optimization (CRO)/2. Defining Conversion.vtt | 15.8 KB |
| 20. Conversion Rate Optimization (CRO)/3. Building Your Conversion Plan.mp4 | 98.9 MB |
| 20. Conversion Rate Optimization (CRO)/3. Building Your Conversion Plan.vtt | 8.3 KB |
| 21. STEP 1 MEASURE/1. Measure.mp4 | 133 MB |
| 21. STEP 1 MEASURE/1. Measure.vtt | 15 KB |
| 21. STEP 1 MEASURE/2. 3 Primary Methods of Data Analysis.mp4 | 78.8 MB |
| 21. STEP 1 MEASURE/2. 3 Primary Methods of Data Analysis.vtt | 11 KB |