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TORRENT DETAILS
[TutorialPace.com] Lynda - Learning Web Analytics - [TP]
TORRENT SUMMARY
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Learn how web analytics can improve your marketing game. In this course marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt demonstrates where the most important numbers come from, introduces some basic terminology, and shows how to find some basic reports-with free tools like Google Analytics-that can provide you with immediate, actionable data. At the end of the course, you'll be able to measure and understand the value of actions and conversions, and direct your marketing investment to the areas that need it most.
Learning Web Analytics
https://tutorialpace.com/Learning-Web-Analytics
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FILE LIST
Filename
Size
0. Introduction/00001 - Welcome.mp4
4.2 MB
0. Introduction/00002 - What you should know.mp4
2 MB
0. Introduction/00003 - Introducing analytics.mp4
4.4 MB
0. Introduction/00004 - Defining terminology.mp4
5 MB
1. Where Do the Numbers Come From/00005 - Implementing tracking code.mp4
8 MB
1. Where Do the Numbers Come From/00006 - Addressing analytics issues.mp4
3 MB
1. Where Do the Numbers Come From/00007 - Defining accuracy in analytics.mp4
2.8 MB
1. Where Do the Numbers Come From/00008 - Crunching the numbers.mp4
3.5 MB
2. Beyond the Dashboards/00009 - Understanding business objectives.mp4
5.4 MB
2. Beyond the Dashboards/00010 - Customizing goals for your business.mp4
7 MB
2. Beyond the Dashboards/00011 - Measuring value.mp4
2.6 MB
2. Beyond the Dashboards/00012 - Reporting value.mp4
3.8 MB
2. Beyond the Dashboards/00013 - Introducing conversions.mp4
3.5 MB
3. Start with Primary Analytics Concepts/00014 - Using your primary tools - Acquisition, behavior, and conversion.mp4
11.3 MB
3. Start with Primary Analytics Concepts/00015 - Understanding dimensions and metrics.mp4
5.9 MB
3. Start with Primary Analytics Concepts/00016 - Tracking acquisition by medium.mp4
8.4 MB
3. Start with Primary Analytics Concepts/00017 - Navigating to bounce rate .mp4
7.2 MB
3. Start with Primary Analytics Concepts/00018 - Measuring your landing page and content.mp4
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