So you have an idea for a business. Maybe you have lots of ideas, with lots of potential. How do you focus on the opportunity that is going to be the most successful and the best use of your time? Brad Feld is a serial entrepreneur turned investor, who has helped build 100s of companies over the last 30 years, including Techstars, his startup accelerator. In this course, he walks through the preliminary steps that any entrepreneur needs to follow to determine whether an idea has merit: whether it is significant, meaningful, and disruptive. He provides a framework to evaluate an idea and its risks—as well the costs of not pursuing the idea at all. He then explains, in detail, how to evaluate your opportunity, your product, your market, and your team. These steps lay the groundwork critical to a successful startup, resulting in a refined and well-researched idea that you, your partners, your customers, and potentials investors can all get behind.
Topics include:
Define “shiny object syndrome.”
Identify your customer’s pain.
Determine the scalability of a product.
Recall the best time to initiate customer acquisition.
Review the differences between a passionate employee and an obsessed employee.
Recognize the benefits of domain experience when building a founding team.
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FILE LIST
Filename
Size
1 - Introduction/01 - Evaluating your startup idea~.mp4
23.8 MB
2 - 1. Validating Your Idea/02 - Criteria for an opportunity~.mp4
20 MB
2 - 1. Validating Your Idea/03 - Costs of not doing it~.mp4
23.5 MB
2 - 1. Validating Your Idea/04 - Risk and uncertainty~.mp4
25.9 MB
2 - 1. Validating Your Idea/05 - Validating your idea~.mp4
22.4 MB
3 - 2. Understand the Problem You Solve/06 - Your customer's pain~.mp4
43.9 MB
3 - 2. Understand the Problem You Solve/07 - Determine the size of the opportunity~.mp4
52.1 MB
4 - 3. Evaluate Your Product/08 - Proof of concept~.mp4
25.7 MB
4 - 3. Evaluate Your Product/09 - Scalability~.mp4
25.6 MB
4 - 3. Evaluate Your Product/10 - Adoption rate~.mp4
28.2 MB
4 - 3. Evaluate Your Product/11 - Intellectual property~.mp4
29.3 MB
5 - 4. Evaluate Your Market/12 - Product_market fit~.mp4
26 MB
5 - 4. Evaluate Your Market/13 - Disruption and innovation~.mp4
36.9 MB
5 - 4. Evaluate Your Market/14 - Customer acquisition~.mp4
31.9 MB
5 - 4. Evaluate Your Market/15 - Barriers to entry~.mp4
36.5 MB
5 - 4. Evaluate Your Market/16 - Competition~.mp4
25.9 MB
6 - 5. Evaluate Your People/17 - Passion vs. obsession~.mp4
42.7 MB
6 - 5. Evaluate Your People/18 - Business acumen~.mp4
51.4 MB
6 - 5. Evaluate Your People/19 - Domain knowledge and experience~.mp4