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[ CoursePig.com ] Udemy - Marketing Analytics - Stand Out By Becoming An Analytics Pro!
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Marketing Analytics: Stand Out by Becoming an Analytics Pro!
https://CoursePig.com
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 1.24 GB | Duration: h 56m
Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.
What you'll learn Learn the most important marketing metrics and how to apply them to your data Analyze a company's PPC marketing campaign using key metrics Know how to ask the right questions from your data Build a marketing initiative forecast model from the ground up Build a dynamic dashboard to summarize your analysis
Requirements You should have a beginner/intermediate knowledge of Excel including SUMIFS and COUNTIFS NO background in statistics required Description In this big data age, knowing how to organize, synthesize, and analyze large quantities of marketing data is no longer an "good-to-have" skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing? Do you want to become an expert in marketing analytics? If so, then this course is for you!
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FILE LIST
Filename
Size
~Get Your Files Here !/01 - Introduction/001 Download the Files.html
361 B
~Get Your Files Here !/01 - Introduction/002 Introduction to the case study.mp4
9.8 MB
~Get Your Files Here !/01 - Introduction/002 Introduction to the case study_en.vtt
6.2 KB
~Get Your Files Here !/01 - Introduction/10267206-Marketing-Analytics-Bootcamp-Slides.pdf
1.9 MB
~Get Your Files Here !/01 - Introduction/17680024-Marketing-Analytics-Case-Study.xlsm
206.8 KB
~Get Your Files Here !/01 - Introduction/17680026-Marketing-Analytics-Case-Study-Solution.xlsm
270.3 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/001 Web Analytics Traffic sources.mp4
5.8 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/001 Web Analytics Traffic sources_en.vtt
5.5 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/002 Web Analytics Time spent on site.mp4
7.2 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/002 Web Analytics Time spent on site_en.vtt
3.6 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/003 Web Analytics BounceAbandonment rate.mp4
11 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/003 Web Analytics BounceAbandonment rate_en.vtt
5.8 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/004 Introducing the case study data.mp4
17 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/004 Introducing the case study data_en.vtt
4.1 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/005 Social Media Analytics FollowersLikes.mp4
3.8 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/005 Social Media Analytics FollowersLikes_en.vtt
3.5 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/006 Social Media Analytics Engagement.mp4
9.6 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/006 Social Media Analytics Engagement_en.vtt
4.6 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/007 Social Media Analytics Key takeaways.mp4
8 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/007 Social Media Analytics Key takeaways_en.vtt
4.2 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/008 Digital Ad Analytics Impressions and reach.mp4
10.9 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/008 Digital Ad Analytics Impressions and reach_en.vtt
5.4 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/009 Digital Ad Analytics Click-through-rate (CTR).mp4
5.2 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/009 Digital Ad Analytics Click-through-rate (CTR)_en.vtt
2.9 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/010 Digital Ad Analytics Cost-per-click (CPC).mp4
7.3 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/010 Digital Ad Analytics Cost-per-click (CPC)_en.vtt
3.8 KB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/011 Digital Ad AnalyticsCost-per-lead & Key takeaways.mp4
13.9 MB
~Get Your Files Here !/02 - Web, Social Media, & Digital Advertising Analytics/011 Digital Ad AnalyticsCost-per-lead & Key takeaways_en.vtt
7 KB
~Get Your Files Here !/03 - Applying our Analytics/001 Campaign Cost & # of Impressions.mp4
39.4 MB
~Get Your Files Here !/03 - Applying our Analytics/001 Campaign Cost & # of Impressions_en.vtt
6.2 KB
~Get Your Files Here !/03 - Applying our Analytics/002 Calculating CPC & Lead conversion.mp4
12.4 MB
~Get Your Files Here !/03 - Applying our Analytics/002 Calculating CPC & Lead conversion_en.vtt
4.7 KB
~Get Your Files Here !/03 - Applying our Analytics/003 Asking more questions of our data.mp4
15.3 MB
~Get Your Files Here !/03 - Applying our Analytics/003 Asking more questions of our data_en.vtt
5.9 KB
~Get Your Files Here !/03 - Applying our Analytics/004 Analyzing our data by ad pt. I.mp4
38.3 MB
~Get Your Files Here !/03 - Applying our Analytics/004 Analyzing our data by ad pt. I_en.vtt
6.4 KB
~Get Your Files Here !/03 - Applying our Analytics/005 Analyzing our data by ad pt. II.mp4
11.9 MB
~Get Your Files Here !/03 - Applying our Analytics/005 Analyzing our data by ad pt. II_en.vtt
3.3 KB
~Get Your Files Here !/03 - Applying our Analytics/006 Calculating Cost-per-lead.mp4
35.8 MB
~Get Your Files Here !/03 - Applying our Analytics/006 Calculating Cost-per-lead_en.vtt
9.4 KB
~Get Your Files Here !/04 - Customer Analytics/001 Customer Analytics Customer acquisition cost.mp4
9.2 MB
~Get Your Files Here !/04 - Customer Analytics/001 Customer Analytics Customer acquisition cost_en.vtt
4.9 KB
~Get Your Files Here !/04 - Customer Analytics/002 Customer Analytics Customer lifetime value.mp4
12.7 MB
~Get Your Files Here !/04 - Customer Analytics/002 Customer Analytics Customer lifetime value_en.vtt
7.1 KB
~Get Your Files Here !/04 - Customer Analytics/003 Customer Analytics Customer lifetime value example.mp4
6.1 MB
~Get Your Files Here !/04 - Customer Analytics/003 Customer Analytics Customer lifetime value example_en.vtt
3.4 KB
~Get Your Files Here !/04 - Customer Analytics/004 Customer Analytics Net promoter score.mp4
11.9 MB
~Get Your Files Here !/04 - Customer Analytics/004 Customer Analytics Net promoter score_en.vtt
6.6 KB
~Get Your Files Here !/04 - Customer Analytics/005 Customer Analytics Key takeaways.mp4
6.7 MB
~Get Your Files Here !/04 - Customer Analytics/005 Customer Analytics Key takeaways_en.vtt
3.8 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/001 Introduction to our new data.mp4
33 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/001 Introduction to our new data_en.vtt
7.8 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/002 Calculating the # of new customers.mp4
37.7 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/002 Calculating the # of new customers_en.vtt
6.7 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/003 Calculating average customer age & Days to convert.mp4
54.1 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/003 Calculating average customer age & Days to convert_en.vtt
8.7 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/004 Calculating customer acquisition cost & Average purchases.mp4
16.1 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/004 Calculating customer acquisition cost & Average purchases_en.vtt
4.4 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/005 Adding fields to our data.mp4
36.5 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/005 Adding fields to our data_en.vtt
7.6 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/006 Calculating touch points & Lead conversion.mp4
15.5 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/006 Calculating touch points & Lead conversion_en.vtt
4.1 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/007 Building a PivotChart with Slicers.mp4
42.6 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/007 Building a PivotChart with Slicers_en.vtt
9.6 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/008 Analyzing age demographics.mp4
22.3 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/008 Analyzing age demographics_en.vtt
8.7 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/009 Creating a PivotTable with a calculated field.mp4
42.7 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/009 Creating a PivotTable with a calculated field_en.vtt
8.7 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/010 Calculating net promoter score.mp4
16.7 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/010 Calculating net promoter score_en.vtt
5.2 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/011 First contact with customer.mp4
34.5 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/011 First contact with customer_en.vtt
11.1 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/012 Customer satisfaction.mp4
32.4 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/012 Customer satisfaction_en.vtt
7.6 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/013 Understanding customer engagement.mp4
15.9 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/013 Understanding customer engagement_en.vtt
4.8 KB
~Get Your Files Here !/05 - Applying our Analytics pt. II/014 Calculating customer lifetime value.mp4
22.7 MB
~Get Your Files Here !/05 - Applying our Analytics pt. II/014 Calculating customer lifetime value_en.vtt
7.4 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/001 Our Recommendation.mp4
14.8 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/001 Our Recommendation_en.vtt
6.5 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/002 Introduction to modeling.mp4
12.3 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/002 Introduction to modeling_en.vtt
5.4 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/003 Evaluating new ad channels.mp4
15.7 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/003 Evaluating new ad channels_en.vtt
6.7 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/004 Calculating customer lifetime value.mp4
20.9 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/004 Calculating customer lifetime value_en.vtt
6.7 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/005 Modeling tips and best practices.mp4
19.2 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/005 Modeling tips and best practices_en.vtt
6.3 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/006 Inputting our assumptions pt. I.mp4
17.8 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/006 Inputting our assumptions pt. I_en.vtt
6.2 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/007 Inputting our assumptions pt. II.mp4
17.2 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/007 Inputting our assumptions pt. II_en.vtt
6.7 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/008 Inputting our assumptions pt. III.mp4
23 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/008 Inputting our assumptions pt. III_en.vtt
6.6 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/009 Projecting ad revenue pt. I.mp4
30.7 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/009 Projecting ad revenue pt. I_en.vtt
4.9 KB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/010 Projecting ad revenue pt. II.mp4
40.1 MB
~Get Your Files Here !/06 - Modeling Out a New Marketing Initiative/010 Projecting ad revenue pt. II_en.vtt
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