[ CourseWikia.com ] Understanding the Basics of Great Customer Experiences
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Instructors: Michael Ruckman, President & CEO of Senteo
12 sections • 14 lectures • 1h 18m
Video: MP4 1280x720 44 KHz | English + Sub
Updated 3/2022 | Size: 1.6 GB
An engaging effective course that has been delivered to top businesses worldwide with 30,000+ students since 2004.
What you'll learn
Understanding customer experiences as an economic offering to maintain a price premium and differentiation from your competition
Learning to design, build, manage and measure excellent customer experiences
Insights on the five elements used to create customer experiences for emotional engagement
Understanding how customers experience all five elements
Commodification vs. Commoditization
Helping customers to achieve their desired outcomes
Brand acceptance vs. brand integration
How your brain works in relation to emotions and experiences
The need to monetize time and outcomes as a way to create value for customers
Mass customization and theming to make your offering more emotionally engaging
The key considerations to stage experiences in your environments
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