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~Get Your Files Here !/1 - Introduction/1 - Introduction English.srt
3.3 KB
~Get Your Files Here !/1 - Introduction/1 - Introduction.mp4
58.4 MB
~Get Your Files Here !/1 - Introduction/2 - Introduction to strategic brand management English.srt
5.2 KB
~Get Your Files Here !/1 - Introduction/2 - Introduction to strategic brand management.mp4
110.5 MB
~Get Your Files Here !/1 - Introduction/3 - Brand positioning strategy English.srt
6.6 KB
~Get Your Files Here !/1 - Introduction/3 - Brand positioning strategy.mp4
123 MB
~Get Your Files Here !/1 - Introduction/4 - Customer based brand equity English.srt
6.7 KB
~Get Your Files Here !/1 - Introduction/4 - Customer based brand equity.mp4
130.4 MB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/5 - Great recall power English.srt
3.4 KB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/5 - Great recall power.mp4
64.9 MB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/6 - Application of brand element English.srt
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~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/6 - Application of brand element.mp4
69.8 MB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/7 - Brand name English.srt
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~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/7 - Brand name.mp4
61.3 MB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/8 - Brand slogan English.srt
3.3 KB
~Get Your Files Here !/2 - Brand Elements To Build Brand Equity/8 - Brand slogan.mp4
57.5 MB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/10 - Traditional marketing activities English.srt
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~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/10 - Traditional marketing activities.mp4
47.6 MB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/11 - Product remains first frontiers for consumer to create opinion for brand English.srt
2.7 KB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/11 - Product remains first frontiers for consumer to create opinion for brand.mp4
50.1 MB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/12 - Pricing is crucial for brand image English.srt
3.3 KB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/12 - Pricing is crucial for brand image.mp4
58.8 MB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/9 - Marketing programs or strategies English.srt
4 KB
~Get Your Files Here !/3 - Marketing Programs To Build Brand Equity/9 - Marketing programs or strategies.mp4
78.4 MB
~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/13 - Marketing communications English.srt
3 KB
~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/13 - Marketing communications.mp4
62 MB
~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/14 - Present state of brand awareness and brand image English.srt
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~Get Your Files Here !/4 - Integrated Marketing Communication To Build Brand Equity/14 - Present state of brand awareness and brand image.mp4
87.8 MB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/15 - Leverage secondary brand English.srt
2.3 KB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/15 - Leverage secondary brand.mp4
48.9 MB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/16 - Country of origin English.srt
2.7 KB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/16 - Country of origin.mp4
50.1 MB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/17 - Co branding English.srt
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~Get Your Files Here !/5 - Brand Association To Build Brand Equity/17 - Co branding.mp4
26.7 MB
~Get Your Files Here !/5 - Brand Association To Build Brand Equity/18 - Usage of logos English.srt
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~Get Your Files Here !/5 - Brand Association To Build Brand Equity/18 - Usage of logos.mp4
39.8 MB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/19 - Indirect and direct measurement English.srt
3.1 KB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/19 - Indirect and direct measurement.mp4
65.8 MB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/20 - Marketing investment design English.srt
1.4 KB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/20 - Marketing investment design.mp4
29.7 MB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/21 - Tracking system English.srt
1.9 KB
~Get Your Files Here !/6 - Developing Brand Equity Measurement And Management Systems/21 - Tracking system.mp4
39.5 MB
~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/22 - Questionnaires format English.srt
4 KB
~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/22 - Questionnaires format.mp4
77.6 MB
~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/23 - Quantitative techniques English.srt
2.5 KB
~Get Your Files Here !/7 - Measuring Sources Of Brand Equity/23 - Quantitative techniques.mp4
47.3 MB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/24 - Brand based comparative methods English.srt
3.8 KB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/24 - Brand based comparative methods.mp4
77.9 MB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/25 - Marketing based methods English.srt
3 KB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/25 - Marketing based methods.mp4
50.3 MB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/26 - Conjoint holistic methods English.srt
1.7 KB
~Get Your Files Here !/8 - Measuring Outcomes Of Brand Equity/26 - Conjoint holistic methods.mp4
35.5 MB
~Get Your Files Here !/9 - Important Strategic Branding Issues/27 - Marketing brand overtime English.srt
6.4 KB
~Get Your Files Here !/9 - Important Strategic Branding Issues/27 - Marketing brand overtime.mp4
120.1 MB
~Get Your Files Here !/9 - Important Strategic Branding Issues/28 - Brands over geographical boundaries English.srt
6.8 KB
~Get Your Files Here !/9 - Important Strategic Branding Issues/28 - Brands over geographical boundaries.mp4
121.9 MB
~Get Your Files Here !/9 - Important Strategic Branding Issues/29 - Building strong brand equity English.srt
5.6 KB
~Get Your Files Here !/9 - Important Strategic Branding Issues/29 - Building strong brand equity.mp4
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