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The ONLY emotional response marketing system that merges the timeless wisdom of the greatest copywriters and marketers of all time with what’s working NOW in 2023. Into a repeatable, step-by-step process that anyone can use with ease. Get started right now and get:
The Complete Breakthrough Conversions Academy System – That reveals a unique new way to turn casual leads into profitable customers and raving fans for life… without being sleazy, overly aggressive, or sounding like a late-night infomercial (This is a $1,497 product) ADVANCED No-Nonsense Masterclasses – On high-value topics like “Big Ideas”, Headlines, Leads, Belief-Shifting, StorySelling, Offers, and more… EACH one presented through the unique lens of multiple A-list copywriters and titans of direct response (VALUE: $997… Yours FREE!) Lifetime Access to a Private Facebook Group – Where you can get extra support, meet like-minded people, and grow together into a new elite team of superstar copywriters & offer owners (VALUE: $799… Yours FREE!) BONUS #1: Kevin Rogers Special Masterclass – The Advanced Copy Creation Blueprint: The Fool-Proof 9 Point Process For Writing A Winning Ad Every Time (VALUE: $999… Yours FREE!) BONUS #2: Brandon Rowe Special Masterclass – 4 Sneaky Lead Mistakes… And A Killer Formula that Works (VALUE: $999… Yours FREE!) BONUS #3: Brian Kurtz Special Masterclass – Little-Known Direct Marketing Secrets Revealed After 40 Years In The Business (VALUE: $1,800… Yours FREE!) BONUS #4: Real-Life Copywriting Audits – Over a dozen long-from breakdown videos I’ve personally done for various clients and companies, dissecting their sales pages or emails. (People pay me $500 for a single audit like this… which means this collection is valued at $6,000… But it’s Yours FREE!) BONUS #5: The “Breakthrough Big Idea” Scoring Tool – A unique calculator custom-built for Breakthrough Conversions Academy that allows you to scientifically score your Big Ideas… and quickly separate AMAZING ideas from those that are “meh” (VALUE: $149… Yours FREE!) BONUS #6: Csaba’s Personal Swipe Vault (TBD) – An impressive collection of high-converting copywriting examples written by yours truly… Including handy swipes like: email campaigns, launch campaigns, sales pages, landing pages, etc. (VALUE: $2,997… Yours FREE!)
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FILE LIST
Filename
Size
00b-Program Overview.mp4
236 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/01-Module 1 Introduction.mp4
43.1 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/02-The Purest Essence Of Copywriting.mp4
51.2 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/03-The 'Promise-Believability' Matrix.mp4
47 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/04-Gary Bencivenga's 'Bencivenga Bullets'.pdf
12.3 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/04-PROMISE - What Are We REALLY Selling.mp4
28.9 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/05-PROOF - How To Get Past Their Objections And Make Them BELIEVE.mp4
42.7 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/06-The Mother of All Copywriting Formulas - The Bencivenga Persuasion Equation.mp4
7.6 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/07-Eugene Schwartz's 4 Game-Changing Marketing Secrets.mp4
137.9 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/08-Quick-n-dirty Copywriting Templates & Checklists.mp4
120.4 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/09-Q&A - Module 1.mp4
669.4 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/10-Slides - Module 1.pdf
5.2 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/11-The 5 Stages of Market Awareness.mp4
156.7 MB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/12-16 Dominant Emotions - by Clayton Makepeace.pdf
483.5 KB
01-Module 1 – Fundamental Principles of Direct Response Copywriting/13-The Secret Copy Recipe.pdf
02-Module 2 – The Psychology Behind Persuasive Copywriting & Copy-Thinking/10-Listening to shame - Brené Brown.mp4
116.6 MB
02-Module 2 – The Psychology Behind Persuasive Copywriting & Copy-Thinking/11-7 Secrets of Mind Control Copy - by Dan Kennedy.pdf
149.5 KB
02-Module 2 – The Psychology Behind Persuasive Copywriting & Copy-Thinking/12-Healthy vs. Unhealthy Responses to Emotions CHART - by Chip Dowd.jpg
101.5 KB
02-Module 2 – The Psychology Behind Persuasive Copywriting & Copy-Thinking/13-'1-Sentence Persuasion Course' by Blair Warren.pdf
270 KB
02-Module 2 – The Psychology Behind Persuasive Copywriting & Copy-Thinking/13-Your Assignment for Module 2.pdf
41 KB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/01-Module 3 Introduction.mp4
39.5 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/02-Why Research is Essential (if You Want to Be Successful).mp4
80 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/03-The 5 Levels of Marketing Research.mp4
257.7 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/04-6 Common Research Mistakes You Need to Avoid.mp4
105.2 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/05-Key Marketing Campaign Elements for Winning Campaigns.mp4
261.3 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/06-The Ultimate Marketing Research Kit.mp4
108.7 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/07-Q&A - Module 3.mp4
542.4 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/08-Slides - Module 3.pdf
5.7 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/09-The 80-20 Marketing Master Structure document.docx
10.6 KB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/09-Ultimate Marketing Research Kit.docx
813.5 KB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/10-Research Process Masterclass with Paul Hennessy.mp4
950.5 MB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/11-Customer Research Survey Questions.docx
7 KB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/12-Defining Your Dream Client Tool - by Shannon McCaffery.docx
866.8 KB
03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process/13-Your Assignment for Module 3.pdf
50.3 KB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/01-Module 4 Introduction.mp4
21 MB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/02-How the 'Sacred Trinity' Elements Relate to Each Other.mp4
85.2 MB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/03-The Mystical 'Big Idea' Concept... Demystified!.mp4
306.8 MB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/04-Untold Secrets of Attention-Grabbing Headlines.mp4
190.4 MB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/05-6 Great Lead Types That Build Irresistible Emotional Desire.mp4
511.4 MB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/06-My Go-to 'Quick-n-dirty' Universal Lead Template.mp4
34.3 MB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/07-Q&A 1 - Module 4.mp4
384.6 MB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/08-Slides - Module 4.pdf
13 MB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/09-39 Proven Headline Formulas.pdf
182.2 KB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/10-Sacred Trinity Cheat Sheet.docx
10.7 KB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/11-How Various A-List Copywriters Find the Big Idea.docx
7.7 KB
04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads/12-Your Assignment for Module 4.pdf
34.7 KB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/01-Module 5 Introduction.mp4
21.2 MB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/02-6 Things You Need to Have Before Weaving Your 'Golden Thread'.mp4
91.6 MB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/03-Identifying Your 'North Star' - The One Buying Belief .mp4
136.6 MB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/04-3 Unique Belief-Shifting Strategies That Melt Away Objections With Ease.mp4
201.5 MB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/05-Advanced Proof Marketing (inspired by Gary Bencivenga).mp4
65.3 MB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/06-How To Weave Your 'Golden Thread' For Maximum Conversions.mp4
71.9 MB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/07-Q&A - Module 5.mp4
544.1 MB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/08-Slides - Module 5.pdf
6.4 MB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/09-BONUS RESOURCE - 'Golden Thread' Templates.docx
8.4 KB
05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer/10-Your Assignment for Module 5.pdf
47 KB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/01-Module 6 Introduction.mp4
16.5 MB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/02-What is a 'Mechanism' (and Why You Probably Need One).mp4
46 MB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/03-Common Mechanisms VS. Unique Mechanisms.mp4
228.4 MB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/04-3 Simple Steps to Finding Your Unique Mechanism.mp4
191.5 MB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/05-Unique Mechanism Examples From Proven Campaigns.mp4
179.2 MB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/06-Q&A - Module 6.mp4
401.1 MB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/07-Slides - Module 6.pdf
7.2 MB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/08-Kevin Rogers & Csaba Borzasi - Breaking Down Unique Mechanisms Behind Winning Promos.mp4
1.2 GB
06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism/09-Your Assignment for Module 6.pdf
43.2 KB
07-Module 7 – Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked/01-Module 7 Introduction.mp4
32.7 MB
07-Module 7 – Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked/02-Why We Need Storytelling in Our Marketing.mp4
125.5 MB
07-Module 7 – Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked/03-The Essential Fundamentals of Storytelling.mp4
77.7 MB
07-Module 7 – Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked/04-The 4 Pillars of Highly Effective StorySELLING.mp4
76.1 MB
07-Module 7 – Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked/05-The Character or Hero's Role in the Story.mp4
172 MB
07-Module 7 – Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked/06-The Hero's 2 Journeys (Hero's Journey Framework 2.0).mp4
154.8 MB
07-Module 7 – Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked/07-7 Proven Story Archetypes to Use in Your Marketing.mp4
271.3 MB
14-Brian Kurtz Special Masterclass/01-Little-Known Direct Marketing Secrets Revealed After 40 Years In The Business.mp4
