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Understanding Michael Porter_ The Essent - Joan Magretta
Understanding Michael Porter: The Essential Guide to Competition and Strategy By Joan Magretta (Abee)
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About:
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Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael PorterΓÇÖs frameworks are the foundation. But while everyone in business may know PorterΓÇÖs name, many managers misunderstand and misuse his concepts.
Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of PorterΓÇÖs revolutionary thinking. Written with PorterΓÇÖs full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update PorterΓÇÖs ideas.
Magretta uses her wide business experience to translate PorterΓÇÖs powerful insights into practice and to correct the most common misconceptions about themΓÇöfor instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
An added feature is an original Q&A with Porter himself, which includes answers to managersΓÇÖ FAQs.
Eminently readable, this book will enable every manager in your organization to grasp PorterΓÇÖs ideasΓÇöand swiftly deploy them to drive your companyΓÇÖs success.
Hardcover: 256 pages
Publisher: Harvard Business Review Press (December 6, 2011)
Language: English
ISBN-10: 1422160599
ISBN-13: 978-1422160596
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