Filename | Size |
| 1. Chapter 1/1. PROMO - copywriting secrets from the master.mp4 | 8.6 MB |
| 1. Chapter 1/1. PROMO - copywriting secrets from the master.srt | 5.1 KB |
| 1. Chapter 1/1. PROMO - copywriting secrets from the master.vtt | 5.1 KB |
| 10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).mp4 | 6.1 MB |
| 10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).srt | 3.8 KB |
| 10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).vtt | 3.8 KB |
| 10. Marketing's best kept secret/1.1 PRINTABLE HANDOUT White Papers What Are They.pdf | 458.6 KB |
| 10. Marketing's best kept secret/2. Sales lead generation - the lowdown.mp4 | 7.6 MB |
| 10. Marketing's best kept secret/2. Sales lead generation - the lowdown.srt | 5.6 KB |
| 10. Marketing's best kept secret/2. Sales lead generation - the lowdown.vtt | 5.6 KB |
| 10. Marketing's best kept secret/2.1 PRINTABLE HANDOUT White Papers Sales Lead Generation.pdf | 170.9 KB |
| 10. Marketing's best kept secret/3. What do White Papers look like.mp4 | 4.2 MB |
| 10. Marketing's best kept secret/3. What do White Papers look like.srt | 2.9 KB |
| 10. Marketing's best kept secret/3. What do White Papers look like.vtt | 2.9 KB |
| 10. Marketing's best kept secret/3.1 SILENT EDGE WHITE PAPER.pdf | 1.2 MB |
| 10. Marketing's best kept secret/3.2 WHITE PAPER Solicitors.pdf | 374.3 KB |
| 10. Marketing's best kept secret/3.3 Management Briefing Breweries Ashx.pdf | 154.4 KB |
| 10. Marketing's best kept secret/3.4 PRINTABLE HANDOUT What Do They Look Like.pdf | 172.6 KB |
| 10. Marketing's best kept secret/3.5 White Paper Shipping Draft.pdf | 513 KB |
| 10. Marketing's best kept secret/3.6 White Paper Qlikview Final.pdf | 234.8 KB |
| 11. Samples and useful links/1. 30 finished examples.mp4 | 1.9 MB |
| 11. Samples and useful links/1. 30 finished examples.srt | 1.2 KB |
| 11. Samples and useful links/1. 30 finished examples.vtt | 1.1 KB |
| 11. Samples and useful links/1.1 Samples OK.pdf.pdf | 315 KB |
| 2. FREE TASTER/1. FREE TASTER.mp4 | 15.6 MB |
| 2. FREE TASTER/1. FREE TASTER.srt | 7.5 KB |
| 2. FREE TASTER/1. FREE TASTER.vtt | 7.5 KB |
| 3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.mp4 | 3.8 MB |
| 3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.srt | 4.5 KB |
| 3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.vtt | 4.5 KB |
| 3. Welcome - how to gain the most from this course/1.1 How To Get The Most Out.pdf | 395.2 KB |
| 3. Welcome - how to gain the most from this course/2. Connect With The Community.html | 684 B |
| 4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.mp4 | 5.8 MB |
| 4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.srt | 6.4 KB |
| 4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.vtt | 6.4 KB |
| 4. Sales copy 'quick snacks'/1.1 Warren Buffet Secret.pdf | 390.3 KB |
| 4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.mp4 | 9 MB |
| 4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.srt | 8.6 KB |
| 4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.vtt | 8.7 KB |
| 4. Sales copy 'quick snacks'/2.1 Role Of EMOTION.pdf | 178.2 KB |
| 4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).mp4 | 15.8 MB |
| 4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).srt | 7.5 KB |
| 4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).vtt | 7.5 KB |
| 4. Sales copy 'quick snacks'/3.1 Needs V Wants.pdf | 491 KB |
| 4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.mp4 | 3.9 MB |
| 4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.srt | 3.9 KB |
| 4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.vtt | 3.9 KB |
| 4. Sales copy 'quick snacks'/4.1 Another Switcheroo.pdf | 122.9 KB |
| 4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.mp4 | 3.3 MB |
| 4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.srt | 3.1 KB |
| 4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.vtt | 3.1 KB |
| 4. Sales copy 'quick snacks'/5.1 PERSONA.pdf | 187.3 KB |
| 4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.mp4 | 9.1 MB |
| 4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.srt | 13.5 KB |
| 4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.vtt | 13.5 KB |
| 4. Sales copy 'quick snacks'/6.1 PRINTABLE HANDOUT Headlines.pdf | 559.6 KB |
| 4. Sales copy 'quick snacks'/7. Call to action.mp4 | 7.2 MB |
| 4. Sales copy 'quick snacks'/7. Call to action.srt | 9 KB |
| 4. Sales copy 'quick snacks'/7. Call to action.vtt | 9 KB |
| 4. Sales copy 'quick snacks'/7.1 PRINTABLE HANDOUT Call To Action.pdf | 512.7 KB |
| 4. Sales copy 'quick snacks'/8. Glossary.pdf | 300.5 KB |
| 4. Sales copy 'quick snacks'/8.1 Glossary.pdf | 300.5 KB |
| 5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.mp4 | 15.6 MB |
| 5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.srt | 9.6 KB |
| 5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.vtt | 9.6 KB |
| 5. Features, benefits and advantages - the bit everyone gets wrong/1.1 PRINTABLE HANDOUT Features , Benefits , Advantages.pdf | 129.1 KB |
| 6. The most powerful way to structure your sales copy/1. meet AIDA (and really get to know her).mp4 | 13.8 MB |
| 6. The most powerful way to structure your sales copy/1. meet AIDA (and really get to know her).srt | 8.1 KB |
| 6. The most powerful way to structure your sales copy/1. meet AIDA (and really get to know her).vtt | 8.1 KB |
| 6. The most powerful way to structure your sales copy/1.1 PRINTABLE HANDOUT Meet AIDA.pdf | 140.9 KB |
| 6. The most powerful way to structure your sales copy/2. B2C sales copywriting, AIDA in real-life.mp4 | 7.9 MB |
| 6. The most powerful way to structure your sales copy/2. B2C sales copywriting, AIDA in real-life.srt | 6 KB |
| 6. The most powerful way to structure your sales copy/2. B2C sales copywriting, AIDA in real-life.vtt | 6 KB |
| 6. The most powerful way to structure your sales copy/2.1 PRINTABLE HANDOUT AIDA B2C Advert.pdf | 503.9 KB |
| 6. The most powerful way to structure your sales copy/3. Business to Business B2B sales copywriting, with samples.mp4 | 12.8 MB |
| 6. The most powerful way to structure your sales copy/3. Business to Business B2B sales copywriting, with samples.srt | 11.8 KB |
| 6. The most powerful way to structure your sales copy/3. Business to Business B2B sales copywriting, with samples.vtt | 11.8 KB |
| 6. The most powerful way to structure your sales copy/3.1 PRINTABLE HANDOUT AIDA B2B Two Samples.pdf | 281.9 KB |
| 6. The most powerful way to structure your sales copy/4. EXERCISE - your chance to try AIDA, writing e-Shot copy..mp4 | 3.7 MB |
| 6. The most powerful way to structure your sales copy/4. EXERCISE - your chance to try AIDA, writing e-Shot copy..srt | 3.9 KB |
| 6. The most powerful way to structure your sales copy/4. EXERCISE - your chance to try AIDA, writing e-Shot copy..vtt | 3.9 KB |
| 6. The most powerful way to structure your sales copy/4.1 EXERCISE Course Description.pdf | 113.9 KB |
| 6. The most powerful way to structure your sales copy/4.2 PRINTABLE HANDOUT Your E Shot Exercise.pdf | 160.5 KB |
| 6. The most powerful way to structure your sales copy/5. My version - using AIDA.mp4 | 6 MB |
| 6. The most powerful way to structure your sales copy/5. My version - using AIDA.srt | 5.8 KB |
| 6. The most powerful way to structure your sales copy/5. My version - using AIDA.vtt | 5.8 KB |
| 6. The most powerful way to structure your sales copy/5.1 PRINTABLE HANDOUT Exercise, My Version.pdf | 114.1 KB |
| 6. The most powerful way to structure your sales copy/6. Dressing AIDA.mp4 | 5.1 MB |
| 6. The most powerful way to structure your sales copy/6. Dressing AIDA.srt | 5.1 KB |
| 6. The most powerful way to structure your sales copy/6. Dressing AIDA.vtt | 5.2 KB |
| 6. The most powerful way to structure your sales copy/6.1 PRINTABLE HANDOUT RECAP, Dressing AIDA.pdf | 92.6 KB |
| 7. Copywriting - how to write a Press Release and get published/1. Anatomy of a Press Release.mp4 | 12.2 MB |
| 7. Copywriting - how to write a Press Release and get published/1. Anatomy of a Press Release.srt | 13.6 KB |
| 7. Copywriting - how to write a Press Release and get published/1. Anatomy of a Press Release.vtt | 13.6 KB |
| 7. Copywriting - how to write a Press Release and get published/1.1 QUICK CHECKLIST.pdf | 32.1 KB |
| 7. Copywriting - how to write a Press Release and get published/1.2 PRINTABLE HANDOUT Anatomy Of Press Release.pdf | 449.8 KB |
| 7. Copywriting - how to write a Press Release and get published/10. Nine copywriting tips to schmooze the media.mp4 | 22.1 MB |
| 7. Copywriting - how to write a Press Release and get published/10. Nine copywriting tips to schmooze the media.srt | 13.5 KB |
| 7. Copywriting - how to write a Press Release and get published/10. Nine copywriting tips to schmooze the media.vtt | 13.5 KB |