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TORRENT DETAILS
Udemy - An Introduction To Programmatic Advertising (2022)
TORRENT SUMMARY
Status:
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Language: English | Size: 1.00 GB | Duration: 2h 30m
A beginner level training course exploring the world of programmatic advertising created by programmatic specialists
What you'll learn
Learn the history of programmatic advertising
Learn about programmatic trading methodologies such as Open Exchange, Private Marketplace (PMP), Programmatic Guaranteed/Direct and Programmatic Preferred
Learn about programmatic technology such as the Ad Server, Demand Side Platform (DSP), Supply Side Platform (SSP), Ad Exchange and Agency Trading Desk (ATD)
Learn about programmatic data tools such as Data Management Platform (DMP), Customer Data Platform (CDP), Dynamic Creative Optimisation (DCO) and Brand Safety
Requirements
Have an interest in learning about programmatic advertising
No technical or technology platform knowledge required
Have a basic and broad understanding of how digital advertising works
Description
LEAD is a digital marketing consultancy, working with some of the world's leading brands to accelerate their digital knowledge and capabilities.We've trained thousands of people using our corporate training programmes and now we want to bring this premium training content to the wider public, enabling affordable digital marketing education for the masses.This course is led by Jack Shearring, co-founder of LEAD, and a programmatic specialist of 10+ years. He’s run digital marketing workshops in five continents and is a contributor to university post-graduate curriculums.Learning is best told through stories, so all our training courses use metaphors to bring complex and technical themes to life in ways that we can all understand.This training course is designed to take you through the world of programmatic advertising, one of the topics that we often find to be the most troubling for our training audiences.The course is beginner level so can be accessed by those of you without any knowledge of programmatic advertising, but it can also be used as a refresher for those who know a bit already or those who may have forgotten some of the fundamentals.The course is deliberately medium-paced, covering the key topics multiple times in different contexts to ensure the concepts are fully embedded.
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Introduction/1 - Introduction English.srt
6 KB
~Get Your Files Here !/1 - Introduction/1 - Introduction.mp4
29 MB
~Get Your Files Here !/2 - Programmatic Advertising A Short History/2 - History Lesson English.srt
16.6 KB
~Get Your Files Here !/2 - Programmatic Advertising A Short History/2 - History Lesson.mp4
85.3 MB
~Get Your Files Here !/2 - Programmatic Advertising A Short History/2 - Programmatic-Glossary.pdf
118.7 KB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/3 - Intro to Programmatic Trading English.srt
4.2 KB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/3 - Intro to Programmatic Trading.mp4
19.4 MB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/4 - Open ExchangeOpen Marketplace OE English.srt
21.9 KB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/4 - Open ExchangeOpen Marketplace OE.mp4
92 MB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/5 - Private Marketplace PMP English.srt
19.5 KB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/5 - Private Marketplace PMP.mp4
97 MB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/6 - Programmatic GuaranteedProgrammatic Direct English.srt
22.2 KB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/6 - Programmatic GuaranteedProgrammatic Direct.mp4
101.4 MB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/7 - Programmatic PreferredFirst Look English.srt
19 KB
~Get Your Files Here !/3 - Programmatic Trading Methodologies/7 - Programmatic PreferredFirst Look.mp4
83.5 MB
~Get Your Files Here !/4 - Programmatic Technology Campaign Activation/10 - DSP SSP and Ad Exchange English.srt
18.2 KB
~Get Your Files Here !/4 - Programmatic Technology Campaign Activation/10 - DSP SSP and Ad Exchange.mp4
98 MB
~Get Your Files Here !/4 - Programmatic Technology Campaign Activation/11 - Agency Trading Desk English.srt
4.5 KB
~Get Your Files Here !/4 - Programmatic Technology Campaign Activation/11 - Agency Trading Desk.mp4
20.8 MB
~Get Your Files Here !/4 - Programmatic Technology Campaign Activation/8 - Technology in Programmatic English.srt
6.5 KB
~Get Your Files Here !/4 - Programmatic Technology Campaign Activation/8 - Technology in Programmatic.mp4
30.4 MB
~Get Your Files Here !/4 - Programmatic Technology Campaign Activation/9 - Ad Server English.srt
12.2 KB
~Get Your Files Here !/4 - Programmatic Technology Campaign Activation/9 - Ad Server.mp4
45.8 MB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/12 - Data in Programmatic English.srt
7.4 KB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/12 - Data in Programmatic.mp4
32.1 MB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/13 - Data Management Platform DMP English.srt
8 KB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/13 - Data Management Platform DMP.mp4
43 MB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/14 - Customer Data Platform CDP English.srt
8.8 KB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/14 - Customer Data Platform CDP.mp4
55.2 MB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/15 - Dynamic Creative Optimisation DCO English.srt
5.9 KB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/15 - Dynamic Creative Optimisation DCO.mp4
34.9 MB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/16 - Brand Safety English.srt
10.6 KB
~Get Your Files Here !/5 - Programmatic Technology Data and Segmentation/16 - Brand Safety.mp4
59 MB
~Get Your Files Here !/6 - Conclusion & Future Thoughts/17 - Outro English.srt
8.7 KB
~Get Your Files Here !/6 - Conclusion & Future Thoughts/17 - Outro.mp4
