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TORRENT DETAILS
Udemy - Introduction To Programmatic Advertising - Digital Marketing
TORRENT SUMMARY
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Language: English | Size: 722.67 MB | Duration: 1h 4m
Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys
What you'll learn
Learn what programmatic advertising is from a 10,000 foot view
Get introduced to all the players in the programmatic advertising space
Understand advertising strategy and how programmatic fits in
Digital marketing processes and how programmatic changed that
What is Header Bidding vs. Waterfalls and why is it important?
Learn from an industry expert
What is Programmatic Advertising & RTB (Real Time Bidding)?
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry
An understanding of the complex way digital advertising companies work together
Join over 7,000 students in 130 countries who have taken these courses
Be able to clearly and confidently present ideas to clients and co-workers
Requirements
Baseline knowledge of the digital marketing space
Understanding that programmatic advertising is a way to buy and sell digital ads
Come to the course ready to learn
Description
UPDATE: Einführung in Programmatic Advertising gibt es jetzt auch auf Deutsch! Schalten Sie einfach die deutschen Untertitel ein, wenn Sie das Video starten, und sehen Sie, wie der gesamte Kurs ins Deutsche übersetzt wird. Hallo an meine Freunde aus Deutschland! (Now available in German!)Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do? In 2020 programmatic advertising was a $65B a year industry, or about 20% of all digital ad dollars. This is up nearly 2,000% from just 2011. And industry of this size, with such explosive growth requires a lot work by many different companies. It also requires a complex system that results in benefits for all parties. In Introduction to Programmatic Advertising I'll walk you through the process of a programmatic ad buy, the ad-tech companies involved, and the benefits for both advertisers and publishers. I'll breakdown the ecosystem piece by piece in order to clearly explain what "programmatic" actually means.By taking this course you'll be joining over 50,000 students that I've taught to date in over 130 countries. My classes on digital advertising have received hundreds of 5 star reviews from seasoned media professionals, to recent college grads. I know you'll not only learn something from this course, but you'll enjoy the experience.Overview: Get immersed into the world of programmatic advertising. In this introductory level course, designed for those with an intermediate understanding of the digital marketing space, I'll explain exactly what programmatic advertising actually is, and how it's executed. I use simple visuals to illustrate complex systems, and provide clear definitions for industry terms and short-hand. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.Course Subjects:Define Digital Advertising - What is considered digital advertisingAd Sizes & Standards - Which ad sizes and units are actually covered in a programmatic buyCommon Pricing Models - What are the common pricing models and the formulas to calculateAd-Tech Companies - There are lots of different companies that handle programmatic, but they all have different traits that make them unique and valuable Publisher Integrations - How does a publisher like a website or mobile app, actually go about working with a programmatic toolProgrammatic Process - We'll visualize the actual process of executing a buyUsing Data to Inform Buys - Data is the new oil and that's no different in programmatic. We'll discuss how companies can use data to enhance their buysProgrammatic vs. RTB - These two terms are used together a lot, but they are not the same thingPricing The Bid - How do both publishers and advertisers decide how much to price their bidsAuction Types - To execute a bid there must be an auction, but there are multiple kinds to reviewReporting - What information is reported with a programmatic buy and why is it importantReal-Life Student Reviews:★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane TodyReviews from Other CoursesDigital Advertising & Marketing 101★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” - Jocleyn Armour★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean CDigital Advertising & Marketing 201★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh★★★★★ “Comprehensive overview...detailed!” - Kaithlean Crotty-Clark
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Introduction to Programmatic Advertising/1 - Welcome to Programmatic Advertising Digital Marketing in Todays World English.srt
1.8 KB
~Get Your Files Here !/1 - Introduction to Programmatic Advertising/1 - Welcome to Programmatic Advertising Digital Marketing in Todays World German.srt
1.8 KB
~Get Your Files Here !/1 - Introduction to Programmatic Advertising/1 - Welcome to Programmatic Advertising Digital Marketing in Todays World.mp4
24.6 MB
~Get Your Files Here !/1 - Introduction to Programmatic Advertising/2 - High level what is programmatic advertising and what are the advantages English.srt
7.8 KB
~Get Your Files Here !/1 - Introduction to Programmatic Advertising/2 - High level what is programmatic advertising and what are the advantages German.srt
8.6 KB
~Get Your Files Here !/1 - Introduction to Programmatic Advertising/2 - High level what is programmatic advertising and what are the advantages.mp4
98.5 MB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/3 - Digital Marketing Introduction Qualifying Media and Ad Standards English.srt
7.3 KB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/3 - Digital Marketing Introduction Qualifying Media and Ad Standards German.srt
7.5 KB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/3 - Digital Marketing Introduction Qualifying Media and Ad Standards.mp4
36.6 MB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/4 - How it Works A walkthrough of the programmatic process English.srt
8.1 KB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/4 - How it Works A walkthrough of the programmatic process German.srt
8.5 KB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/4 - How it Works A walkthrough of the programmatic process.mp4
35.6 MB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/5 - The Programmatic Process In Action Walking Through the Process English.srt
8.1 KB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/5 - The Programmatic Process In Action Walking Through the Process German.srt
8.8 KB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/5 - The Programmatic Process In Action Walking Through the Process.mp4
15 MB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/6 - Data Enhanced Ad Buys Using DMPs to Make More Informed Buying Decisions English.srt
5.7 KB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/6 - Data Enhanced Ad Buys Using DMPs to Make More Informed Buying Decisions German.srt
6.2 KB
~Get Your Files Here !/2 - Digital Marketing Introduction Programmatic Advertising/6 - Data Enhanced Ad Buys Using DMPs to Make More Informed Buying Decisions.mp4
22 MB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/1 - Fill and Floor Price Questions.html
43 B
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/7 - Programmatic vs RTB They are not one in the same so what are they English.srt
8 KB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/7 - Programmatic vs RTB They are not one in the same so what are they German.srt
9.3 KB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/7 - Programmatic vs RTB They are not one in the same so what are they.mp4
12.9 MB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/8 - Reporting Go beyond Impressions and Clicks and Discover Response Win & Fill English.srt
7.2 KB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/8 - Reporting Go beyond Impressions and Clicks and Discover Response Win & Fill German.srt
7.8 KB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/8 - Reporting Go beyond Impressions and Clicks and Discover Response Win & Fill.mp4
9.6 MB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/9 - Setting Pricing in a Programmatic Environment English.srt
11.9 KB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/9 - Setting Pricing in a Programmatic Environment German.srt
12.7 KB
~Get Your Files Here !/3 - Programmatic vs RTB Defining RTB and Programmatic/9 - Setting Pricing in a Programmatic Environment.mp4
38.2 MB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/10 - Auctions An Introduction to First & Second Price Auctions in Digital Marketing English.srt
5.7 KB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/10 - Auctions An Introduction to First & Second Price Auctions in Digital Marketing German.srt
5.9 KB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/10 - Auctions An Introduction to First & Second Price Auctions in Digital Marketing.mp4
27.2 MB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/11 - Traditional Waterfall Digital Marketing Process of Serving an Ad English.srt
15.8 KB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/11 - Traditional Waterfall Digital Marketing Process of Serving an Ad German.srt
16.9 KB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/11 - Traditional Waterfall Digital Marketing Process of Serving an Ad.mp4
206.6 MB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/12 - Header Bidding Programmatic Advertising 20 Digital Marketings New King English.srt
7.5 KB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/12 - Header Bidding Programmatic Advertising 20 Digital Marketings New King German.srt
7.9 KB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/12 - Header Bidding Programmatic Advertising 20 Digital Marketings New King.mp4
52.5 MB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/13 - Mobile Header Bidding How This Auction Works Specifically InApp English.srt
8.5 KB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/13 - Mobile Header Bidding How This Auction Works Specifically InApp German.srt
8.8 KB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/13 - Mobile Header Bidding How This Auction Works Specifically InApp.mp4
125.8 MB
~Get Your Files Here !/4 - Auctions Waterfalls Header Bidding and all about Programmatic Auctions/2 - Auction Reviews.html
57 B
~Get Your Files Here !/5 - Recap & Thank You/14 - Recap Thank You and Bonus Lecture English.srt
3.6 KB
~Get Your Files Here !/5 - Recap & Thank You/14 - Recap Thank You and Bonus Lecture German.srt
4 KB
~Get Your Files Here !/5 - Recap & Thank You/14 - Recap Thank You and Bonus Lecture.mp4
17.2 MB
~Get Your Files Here !/5 - Recap & Thank You/15 - Helpful links about Programmatic Advertising.html
3 KB
~Get Your Files Here !/5 - Recap & Thank You/16 - Programmatic Glossary of Terms.html
