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Language: English | Size: 1.45 GB | Duration: 2h 43m
Learn how to analyze market based on customer and location data analytics with the most powerful tools available
What you'll learn
Customer Analytics for Marketing Segmentation and Targeting
Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools
Mass and Niche Marketing Strategies
Location Based Market Analyses
Digital Marketing
Analyzing locations for restaurant business and retail business
data analytics
Requirements
Familiarity with Microsoft excel
Description
Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection, and targeting. The ability to analyze customers and find the right group for your brand, product, or service. You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here.Also, using a case study method, I will teach you how I used a qualitative technic in one of my consulting projects to define different customer segments for my client and then picking the right groups and designing a marketing campaign to reach to the target groups. This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing. In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Introduction/1 - Introduction English.srt
4.3 KB
~Get Your Files Here !/1 - Introduction/1 - Introduction.mp4
46.3 MB
~Get Your Files Here !/2 - Market Segmentation and Targeting/2 - What Is Segmentation English.srt
14 KB
~Get Your Files Here !/2 - Market Segmentation and Targeting/2 - What Is Segmentation.mp4
105.9 MB
~Get Your Files Here !/2 - Market Segmentation and Targeting/3 - Benefits of Segmentation and Targeting in Business and Marketing English.srt
4.8 KB
~Get Your Files Here !/2 - Market Segmentation and Targeting/3 - Benefits of Segmentation and Targeting in Business and Marketing.mp4
18 MB
~Get Your Files Here !/2 - Market Segmentation and Targeting/4 - What Is Effective Segmentation English.srt
7.4 KB
~Get Your Files Here !/2 - Market Segmentation and Targeting/4 - What Is Effective Segmentation.mp4
21.9 MB
~Get Your Files Here !/2 - Market Segmentation and Targeting/5 - Bases for Segmentation English.srt
10.2 KB
~Get Your Files Here !/2 - Market Segmentation and Targeting/5 - Bases for Segmentation.mp4
39.8 MB
~Get Your Files Here !/2 - Market Segmentation and Targeting/6 - Target Market Selection English.srt
10.1 KB
~Get Your Files Here !/2 - Market Segmentation and Targeting/6 - Target Market Selection.mp4
31.6 MB
~Get Your Files Here !/2 - Market Segmentation and Targeting/7 - How to Implement Segmentation Different Methods of Segmentation English.srt
4.9 KB
~Get Your Files Here !/2 - Market Segmentation and Targeting/7 - How to Implement Segmentation Different Methods of Segmentation.mp4
26.2 MB
~Get Your Files Here !/2 - Market Segmentation and Targeting/8 - A Real Case Study of Segmentation and Targeting in an Educational Institution English.srt
10 KB
~Get Your Files Here !/2 - Market Segmentation and Targeting/8 - A Real Case Study of Segmentation and Targeting in an Educational Institution.mp4
47.9 MB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/10 - Login to Simmons MRI and Create a Solid Crosstab English.srt
22.5 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/10 - Login to Simmons MRI and Create a Solid Crosstab.mp4
140.9 MB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/11 - How to Read and Interpret the Crosstab Data English.srt
15.4 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/11 - How to Read and Interpret the Crosstab Data.mp4
73.5 MB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/12 - Finding Mass and Niche Markets for 6500 Products and Brands English.srt
9.8 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/12 - Finding Mass and Niche Markets for 6500 Products and Brands.mp4
42.6 MB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/13 - MRI-Simmons-Crosstab-Honda-Owners-12-months-Raw-to-calculate.xlsx
13 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/13 - MRI-Simmons-Crosstab-Honda-Owners-12-months.xlsx
10.5 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/13 - Simmons MRI Calculations English.srt
9.7 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/13 - Simmons MRI Calculations.mp4
92.4 MB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/14 - Composer and Other things English.srt
5.8 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/14 - Composer and Other things.mp4
26.3 MB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/15 - Quick Reports on Consumer Demographics and Habits English.srt
16.4 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/15 - Quick Reports on Consumer Demographics and Habits.mp4
123.1 MB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/9 - Introduction to Simmons MRI English.srt
6.3 KB
~Get Your Files Here !/3 - Implementing Segmentation and Targeting Strategies for more than 6000 products/9 - Introduction to Simmons MRI.mp4
53.8 MB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/16 - Introduction to LocationBased Market Analytics English.srt
4.4 KB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/16 - Introduction to LocationBased Market Analytics.mp4
14 MB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/17 - Login to ESRI BAO and Define Map Area for Analytics English.srt
3.8 KB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/17 - Login to ESRI BAO and Define Map Area for Analytics.mp4
58.5 MB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/18 - Esri Infographics and Reports Overview English.srt
3.8 KB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/18 - Esri Infographics and Reports Overview.mp4
51.5 MB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/19 - Tapestry Segmentation How to Segment Market Locations Like a Pro English.srt
18.6 KB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/19 - Tapestry Segmentation How to Segment Market Locations Like a Pro.mp4
179.6 MB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/20 - Restaurant Marketplace Profile English.srt
5 KB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/20 - Restaurant Marketplace Profile.mp4
27.7 MB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/21 - Retail Marketplace Analytics English.srt
7.9 KB
~Get Your Files Here !/4 - Geo Market Analytics LocationBased Market Analytics/21 - Retail Marketplace Analytics.mp4
43.8 MB
~Get Your Files Here !/5 - Bonus Videos/22 - Household and Home Expenditure Analytics English.srt
9.4 KB
~Get Your Files Here !/5 - Bonus Videos/22 - Household and Home Expenditure Analytics.mp4
61.7 MB
~Get Your Files Here !/5 - Bonus Videos/23 - Lecture 18 Smart Map Search English.srt
9.2 KB
~Get Your Files Here !/5 - Bonus Videos/23 - Lecture 18 Smart Map Search.mp4
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