Language: English | Size: 3.28 GB | Duration: 5h 1m
Includes 62 templates to download & 48 lessons to enable you to create & implement your profitable marketing action plan
What you'll learn
Learn how to write a marketing programme for your SME or sole trader business
48 bite size videos and 62 editable downloadable templates
Create your marketing strategy, positioning statement and USP
Build your essential marketing pillars that you can use in all your campaigns
Learn how to implement offline and digital marketing to grow your business profitably
Create a six month tactical action plan that tells you what marketing to do when - bespoke to your business
This programme works for both B2B and B2C or Retail or Ecommerce
Requirements
No marketing experience needed. Every step you need to take is explained. Downloadable templates are provided for every stage of the process.
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Putting this section here whilst I await you engineers/1 - Introduction.html
772 B
~Get Your Files Here !/1 - Putting this section here whilst I await you engineers/2 - Explanation of Know your Numbers spreadsheet.html
46 B
~Get Your Files Here !/1 - Putting this section here whilst I await you engineers/2 - Module-2-Transcript-Edit-Edit.docx
28.2 KB
~Get Your Files Here !/1 - Putting this section here whilst I await you engineers/2 - Spreadsheet-Figures-you-need-to-know-in-your-business.xlsx
12.2 KB
~Get Your Files Here !/10 - Module 7 The Marketing Mix/20 - The Marketing Mix.mp4
26.9 MB
~Get Your Files Here !/10 - Module 7 The Marketing Mix/21 - Product or Service.mp4
37.2 MB
~Get Your Files Here !/10 - Module 7 The Marketing Mix/22 - Price.mp4
83.3 MB
~Get Your Files Here !/10 - Module 7 The Marketing Mix/23 - Place Distribution.mp4
24.5 MB
~Get Your Files Here !/10 - Module 7 The Marketing Mix/24 - MSP-template7.pdf
95 KB
~Get Your Files Here !/10 - Module 7 The Marketing Mix/24 - People Process Physical Evidence.mp4
83.5 MB
~Get Your Files Here !/10 - Module 7 The Marketing Mix/25 - How to fill out template 7 the marketing mix.mp4
45.3 MB
~Get Your Files Here !/10 - Module 7 The Marketing Mix/26 - BONUS Live Lesson Replay How to use all 7 Marketing Ps.mp4
565.6 MB
~Get Your Files Here !/11 - Module 8 Promotion/27 - 5-Stages-of-Awareness.pdf
80.6 KB
~Get Your Files Here !/11 - Module 8 Promotion/27 - The Communication Continuum.mp4
31.2 MB
~Get Your Files Here !/11 - Module 8 Promotion/28 - How to fill in the 5 stages of awareness template.mp4
93.6 MB
~Get Your Files Here !/11 - Module 8 Promotion/29 - Online Marketing Tools.mp4
144.3 MB
~Get Your Files Here !/11 - Module 8 Promotion/30 - Create-your-Super-Statement.pdf
483.1 KB
~Get Your Files Here !/11 - Module 8 Promotion/30 - Offline Marketing Tools.mp4
122.6 MB
~Get Your Files Here !/11 - Module 8 Promotion/31 - The best kind of marketing.mp4
16 MB
~Get Your Files Here !/11 - Module 8 Promotion/32 - Build your authority and trust.mp4
22.2 MB
~Get Your Files Here !/11 - Module 8 Promotion/32 - Module-8-Transcript.docx
31 KB
~Get Your Files Here !/11 - Module 8 Promotion/33 - BONUS Live Lesson Replay Create 3 months of social media content in one day.mp4
568.2 MB
~Get Your Files Here !/11 - Module 8 Promotion/33 - Social-Media-planner.docx
322.1 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/34 - Campaign-Builder-Pillar-1.pdf
72.1 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/34 - Introduction to campaignbuilding pillars.mp4
18.3 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/35 - Campaign-Builder-Pillar-2.pdf
72.1 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/35 - What is their itch How to fill in Campaign Builder Pillar 1 template.mp4
22.8 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/36 - What is their problem How to fill in Campaign Builder Pillar 2 template.mp4
19.1 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/37 - Campaign-Builder-Pillar-4.pdf
71.9 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/37 - What has been tried before How to fill in Campaign Builder Pillar 3 template.mp4
13.2 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/38 - Before After How to fill in Campaign Builder Pillar 4 template.mp4
11.7 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/38 - Campaign-Builder-Pillar-5.pdf
72.2 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/39 - Campaign-Builder-Pillar-6.pdf
72.6 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/39 - What VALUE do you provide How to fill in Campaign Builder Pillar 5 template.mp4
21.8 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/40 - Campaign-Builder-Pillar-7.pdf
72.6 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/40 - Values How to fill in Campaign Builder Pillar 6 template.mp4
27.2 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/41 - Campaign-Builder-Pillar-8.pdf
71.9 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/41 - YOUR story How to fill in Campaign Builder Pillar 7 template.mp4
32.1 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/42 - Campaign-Builder-Pillar-9.pdf
71.6 KB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/42 - Why dont people buy How to fill in Campaign Builder Pillar 8 template.mp4
30.6 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/43 - Cost of Delay How to fill in Campaign Builder Pillar 9 template.mp4
13 MB
~Get Your Files Here !/12 - Module 9 Your Marketing Pillars/43 - Module-9-Transcript.docx
22.2 KB
~Get Your Files Here !/13 - Module 10 How to Build a Campaign/44 - Campaign Building Explanation.mp4
39 MB
~Get Your Files Here !/13 - Module 10 How to Build a Campaign/45 - Campaign Illustration.mp4
66.8 MB
~Get Your Files Here !/13 - Module 10 How to Build a Campaign/45 - Pillar-Content-Examples.jpg
179.4 KB
~Get Your Files Here !/13 - Module 10 How to Build a Campaign/46 - Communication-templates.pdf
746.3 KB
~Get Your Files Here !/13 - Module 10 How to Build a Campaign/46 - Types of content for each pillar.mp4
59.5 MB
~Get Your Files Here !/13 - Module 10 How to Build a Campaign/47 - MODULE-10-TRANSCRIPT-EDIT.docx
22.4 KB
~Get Your Files Here !/13 - Module 10 How to Build a Campaign/47 - Using the Pillars in each Communication.mp4
37.5 MB
~Get Your Files Here !/14 - Module 11 Create and Implement the Plan/0 - Introduction.html
46 B
~Get Your Files Here !/14 - Module 11 Create and Implement the Plan/48 - Nearly there.mp4
23.9 MB
~Get Your Files Here !/14 - Module 11 Create and Implement the Plan/49 - How to fill in your marketing plan.mp4
21.9 MB
~Get Your Files Here !/14 - Module 11 Create and Implement the Plan/49 - Marketing-Plan-Template
1.2 MB
~Get Your Files Here !/14 - Module 11 Create and Implement the Plan/49 - Module-11-Transcript-Edit.docx
14.3 KB
~Get Your Files Here !/15 - Module 12 Record and Measure/11 - End of Course Recap Quiz.html
34 B
~Get Your Files Here !/15 - Module 12 Record and Measure/50 - Record Measure Review.mp4
41.4 MB
~Get Your Files Here !/15 - Module 12 Record and Measure/51 - Growth Hack Strategy.mp4
63.3 MB
~Get Your Files Here !/15 - Module 12 Record and Measure/51 - Module-12-Transcript-Edit.docx
17.9 KB
~Get Your Files Here !/2 - Welcome and thank you for investing in the Marketing Success Programme/3 - Welcome.mp4
29.5 MB
~Get Your Files Here !/3 - Introduction/4 - Introduction.mp4
29.5 MB
~Get Your Files Here !/4 - Module 1 Customer Research/5 - MSP-template1.pdf
102.1 KB
~Get Your Files Here !/4 - Module 1 Customer Research/5 - Types of Customer Research.mp4
34.5 MB
~Get Your Files Here !/4 - Module 1 Customer Research/6 - How to Fill in Template 1 Customer Research.mp4
124.5 MB
~Get Your Files Here !/4 - Module 1 Customer Research/6 - Module-1-transcript-Edit-Edit.docx
21 KB
~Get Your Files Here !/5 - Module 2 Marketing analysis/10 - Internal Analysis.mp4
21.2 MB
~Get Your Files Here !/5 - Module 2 Marketing analysis/10 - MSP-template3.pdf
100.1 KB
~Get Your Files Here !/5 - Module 2 Marketing analysis/11 - How to fill in Template 3.mp4
140 MB
~Get Your Files Here !/5 - Module 2 Marketing analysis/11 - Spreadsheet-Figures-you-need-to-know-in-your-business.xlsx
12.2 KB
~Get Your Files Here !/5 - Module 2 Marketing analysis/12 - End of Module 6 Customer Avatar Recap Quiz.html
46 B
~Get Your Files Here !/5 - Module 2 Marketing analysis/7 - Competitor Analysis.mp4
27.9 MB
~Get Your Files Here !/5 - Module 2 Marketing analysis/8 - MSP-template2.pdf
109.5 KB
~Get Your Files Here !/5 - Module 2 Marketing analysis/8 - PESTLE analysis.mp4
21.6 MB
~Get Your Files Here !/5 - Module 2 Marketing analysis/9 - How to fill in Template 2 PESTLE Analysis.mp4
51 MB
~Get Your Files Here !/6 - Module 3 SWOT/13 - Module-3-Transcript-Edit.docx
14.7 KB
~Get Your Files Here !/6 - Module 3 SWOT/13 - MSP-template4.pdf
95.9 KB
~Get Your Files Here !/6 - Module 3 SWOT/13 - What is a SWOT and Process recap.mp4
40.6 MB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo1.jpg
68 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo2.jpg
68.3 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo3.jpg
72.7 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo4.jpg
122.8 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo5.jpg
67.5 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo6.jpg
71.5 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo7.jpg
57.2 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo8.jpg
106.7 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - Inspo9.jpg
86.1 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - MSP-template-5.pdf
97.7 KB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/14 - SMART Objectives.mp4
41.9 MB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/15 - How to fill in Template 5 Goal setting.mp4
55.6 MB
~Get Your Files Here !/7 - Module 4 Goal Setting and KPIs/15 - Module-4-Transcript.docx
17.4 KB
~Get Your Files Here !/8 - Marketing Strategy/16 - MSP-template6.pdf
93 KB
~Get Your Files Here !/8 - Marketing Strategy/16 - What is Marketing Strategy.mp4
98.7 MB
~Get Your Files Here !/8 - Marketing Strategy/17 - How to fill in Template 6 Marketing Strategy.mp4
108.1 MB
~Get Your Files Here !/8 - Marketing Strategy/17 - Module-5-transcript.docx
21.4 KB
~Get Your Files Here !/9 - Module 6 Customer Avatar/18 - MSP-Develop-your-Avatar-workbook.pdf
903.8 KB
~Get Your Files Here !/9 - Module 6 Customer Avatar/18 - What is a customer avatar.mp4
20.6 MB
~Get Your Files Here !/9 - Module 6 Customer Avatar/19 - How to fill in your Customer Avatar Workbook.mp4
83.2 MB
~Get Your Files Here !/9 - Module 6 Customer Avatar/19 - Module-6-Transcript-Edit.docx