Filename | Size |
| ~Get Your Files Here !/1 - Introduction/1 - Introduction English.srt | 4.3 KB |
| ~Get Your Files Here !/1 - Introduction/1 - Introduction.mp4 | 61 MB |
| ~Get Your Files Here !/1 - Introduction/2 - Introduction to brand functions English.srt | 3.8 KB |
| ~Get Your Files Here !/1 - Introduction/2 - Introduction to brand functions.mp4 | 69 MB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/3 - Market Analysis English.srt | 2.9 KB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/3 - Market Analysis.mp4 | 51.8 MB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/4 - Brand situation analysis English.srt | 4 KB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/4 - Brand situation analysis.mp4 | 61.5 MB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/5 - Targeting future positions English.srt | 3 KB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/5 - Targeting future positions.mp4 | 47.3 MB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/6 - Testing new offers English.srt | 3.5 KB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/6 - Testing new offers.mp4 | 63.8 MB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/7 - Planning and evaluating performance English.srt | 3.2 KB |
| ~Get Your Files Here !/2 - The Five Stage Brand Planning Process/7 - Planning and evaluating performance.mp4 | 56 MB |
| ~Get Your Files Here !/3 - Branding Strategies/10 - Separate family names for all products English.srt | 2.4 KB |
| ~Get Your Files Here !/3 - Branding Strategies/10 - Separate family names for all products.mp4 | 47.2 MB |
| ~Get Your Files Here !/3 - Branding Strategies/11 - Corporate name combined with individual product names English.srt | 3.1 KB |
| ~Get Your Files Here !/3 - Branding Strategies/11 - Corporate name combined with individual product names.mp4 | 54.3 MB |
| ~Get Your Files Here !/3 - Branding Strategies/8 - Individual Names English.srt | 3.7 KB |
| ~Get Your Files Here !/3 - Branding Strategies/8 - Individual Names.mp4 | 70.4 MB |
| ~Get Your Files Here !/3 - Branding Strategies/9 - Blanket family names English.srt | 3 KB |
| ~Get Your Files Here !/3 - Branding Strategies/9 - Blanket family names.mp4 | 51.8 MB |
| ~Get Your Files Here !/4 - Attributes of strong brands/12 - The brand excel brand stays relevant English.srt | 3.4 KB |
| ~Get Your Files Here !/4 - Attributes of strong brands/12 - The brand excel brand stays relevant.mp4 | 57.8 MB |
| ~Get Your Files Here !/4 - Attributes of strong brands/13 - pricing strategy the brand is properly positioned English.srt | 3.5 KB |
| ~Get Your Files Here !/4 - Attributes of strong brands/13 - pricing strategy the brand is properly positioned.mp4 | 67.2 MB |
| ~Get Your Files Here !/4 - Attributes of strong brands/14 - The brand is consistent and make sense English.srt | 1.7 KB |
| ~Get Your Files Here !/4 - Attributes of strong brands/14 - The brand is consistent and make sense.mp4 | 34.1 MB |
| ~Get Your Files Here !/4 - Attributes of strong brands/15 - The brand make use of the marketing activities English.srt | 3.4 KB |
| ~Get Your Files Here !/4 - Attributes of strong brands/15 - The brand make use of the marketing activities.mp4 | 63.8 MB |
| ~Get Your Files Here !/4 - Attributes of strong brands/16 - The brand is given sustain support English.srt | 3.1 KB |
| ~Get Your Files Here !/4 - Attributes of strong brands/16 - The brand is given sustain support.mp4 | 59.5 MB |
| ~Get Your Files Here !/5 - Brand Element Choice Criteria/17 - memorable meaningful English.srt | 3 KB |
| ~Get Your Files Here !/5 - Brand Element Choice Criteria/17 - memorable meaningful.mp4 | 61.4 MB |
| ~Get Your Files Here !/5 - Brand Element Choice Criteria/18 - Like ability Transferable English.srt | 3.3 KB |
| ~Get Your Files Here !/5 - Brand Element Choice Criteria/18 - Like ability Transferable.mp4 | 65.5 MB |
| ~Get Your Files Here !/5 - Brand Element Choice Criteria/19 - Adaptable Protectible English.srt | 1.9 KB |
| ~Get Your Files Here !/5 - Brand Element Choice Criteria/19 - Adaptable Protectible.mp4 | 41.4 MB |
| ~Get Your Files Here !/6 - Key Branding Pointers/20 - Brand salience brand performance English.srt | 2.9 KB |
| ~Get Your Files Here !/6 - Key Branding Pointers/20 - Brand salience brand performance.mp4 | 56.9 MB |
| ~Get Your Files Here !/6 - Key Branding Pointers/21 - Brand Imagery Brand judgement English.srt | 2.5 KB |
| ~Get Your Files Here !/6 - Key Branding Pointers/21 - Brand Imagery Brand judgement.mp4 | 47.9 MB |
| ~Get Your Files Here !/6 - Key Branding Pointers/22 - Brand feeling Brand resonance English.srt | 2.4 KB |
| ~Get Your Files Here !/6 - Key Branding Pointers/22 - Brand feeling Brand resonance.mp4 | 49.1 MB |
| ~Get Your Files Here !/6 - Key Branding Pointers/23 - Brand contact Brand audit English.srt | 3.4 KB |
| ~Get Your Files Here !/6 - Key Branding Pointers/23 - Brand contact Brand audit.mp4 | 64.7 MB |
| ~Get Your Files Here !/6 - Key Branding Pointers/24 - Brand Valuation Brand Tracking English.srt | 3 KB |
| ~Get Your Files Here !/6 - Key Branding Pointers/24 - Brand Valuation Brand Tracking.mp4 | 56.9 MB |
| ~Get Your Files Here !/7 - Conclusion/25 - Conclusion English.srt | 5.3 KB |
| ~Get Your Files Here !/7 - Conclusion/25 - Conclusion.mp4 | 101.5 MB |
| ~Get Your Files Here !/Bonus Resources.txt | 386 B |