[ FreeCourseWeb.com ] Account-Based Marketing 101 - Updated For 2023
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Published 3/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.57 GB | Duration: 1h 22m
Transform Your Marketing Strategy with ABM
What you'll learn
The basics of Account-Based Marketing (ABM) and how it differs from traditional marketing
How to identify and prioritize target accounts based on data and insights
Strategies for developing an ideal customer profile (ICP) to guide your ABM efforts
How to create a customized account plan that includes personalized messaging, content, and multi-channel engagement tactics
Best practices for aligning your sales and marketing efforts to maximize the impact of your ABM program
How to measure and track key metrics for ABM success, including engagement rates, conversion rates, and revenue gains
Strategies for integrating ABM with other marketing initiatives, such as inbound marketing and lead nurturing
Tips for creating a culture of ABM within your organization, and aligning sales and marketing teams for ABM success
Requirements
To make the most out of this course on Account-Based Marketing, learners should have a basic understanding of marketing and sales concepts, as well as a familiarity with digital marketing tools and technologies. There are no formal prerequisites for the course, but learners may find it helpful to have
A basic understanding of marketing and sales concepts, such as the buyer's journey, customer segmentation, and lead generation.
Familiarity with common digital marketing channels and tools, such as email marketing, social media, and marketing automation software.
Basic knowledge of data analytics and reporting, including how to measure key performance indicators (KPIs) and track metrics.
It's worth noting that while these prerequisites are helpful, they are not essential. The course is designed to be accessible to learners at all levels, from beginner to advanced, and will cover the fundamentals of ABM in a way that is easy to understand and apply.
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