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TORRENT DETAILS
[ WebToolTip.com ] Value Proposition Mastery For Startups And Small Businesses
Level: All | Genre: eLearning | Language: English | Duration: 20 Lectures ( 1h 53m ) | Size: 2.1 GB
Master value proposition with customer insights, competitor mapping, quadrant charts, and investor ready messaging.
What you'll learn
Nail a clear value proposition that explains what you do who it is for and why it wins
Turn research and real case studies into strategy using a value proposition map across audience needs benefits and alternatives
Build a comparison chart of your MVP and future offerings against top competitors to reveal your edge
Score and visualize your market with a quadrant chart to spot white space and positioning opportunities
Craft founder led advantages with an owner insight table that strengthens authenticity trust and PR angles
Select high impact positioning themes and align your brand voice with what customers actually compare
Create target personas and a competitor persona match table that sharpens your marketing focus
Graduate with investor and go to market ready assets: a crisp value proposition statement, your quadrant chart, and competitor comparison tables.
Requirements
No business degree required. Bring a rough business idea or side project, curiosity, and a willingness to talk to customers. Basic computer skills and internet access are enough. You will get more from the course if you have a short list of competitors, a few customer reviews or interview notes, and your earlier Business Canvas, but templates are provided if you are starting from zero. We use Google Sheets or Excel for the exercises, plus free sources like Google, Maps, G2, Capterra, and Trustpilot. Optional, a free ChatGPT account helps you sort reviews faster. A notebook and two to three hours for field research between lessons will be useful.
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Discovery check in and foundations/1 - Welcome and roadmap.mp4
65.4 MB
~Get Your Files Here !/1 - Discovery check in and foundations/2 - Value proposition case studies.mp4
88.1 MB
~Get Your Files Here !/1 - Discovery check in and foundations/3 - Value proposition framework.mp4
63.4 MB
~Get Your Files Here !/2 - Comparison charting start/1 - Comparison charting intro - AStartupSpace_ Value Proposition.xlsx
238.6 KB
~Get Your Files Here !/2 - Comparison charting start/1 - Comparison charting intro.mp4
122.9 MB
~Get Your Files Here !/2 - Comparison charting start/2 - Six insight categories.mp4
140.3 MB
~Get Your Files Here !/2 - Comparison charting start/3 - Pawfect Companion Example walkthrough.mp4
145 MB
~Get Your Files Here !/3 - Customer insight synthesis/1 - MVP vs future check.mp4
115.6 MB
~Get Your Files Here !/3 - Customer insight synthesis/2 - Pain points and benefits.mp4
75.5 MB
~Get Your Files Here !/3 - Customer insight synthesis/3 - Experiences and opportunities.mp4
117.5 MB
~Get Your Files Here !/4 - Founder advantage/1 - Owner insight table.mp4
116.4 MB
~Get Your Files Here !/4 - Founder advantage/2 - Founder traits.mp4
152.7 MB
~Get Your Files Here !/4 - Founder advantage/3 - Pawfect Companion founder example.mp4
105.5 MB
~Get Your Files Here !/5 - Positioning themes and quadrant basics/1 - Positioning themes.mp4
108.5 MB
~Get Your Files Here !/5 - Positioning themes and quadrant basics/2 - Choose your final themes.mp4
128.4 MB
~Get Your Files Here !/5 - Positioning themes and quadrant basics/3 - Score and plot setup.mp4
124 MB
~Get Your Files Here !/6 - Market mapping and persona match/1 - Quadrant walkthrough.mp4
108.3 MB
~Get Your Files Here !/6 - Market mapping and persona match/2 - Scores and reflection.mp4
82.6 MB
~Get Your Files Here !/6 - Market mapping and persona match/3 - Persona match table.mp4
126.4 MB
~Get Your Files Here !/7 - Value proposition statement and wrap/1 - Write your value proposition.mp4
88.5 MB
~Get Your Files Here !/7 - Value proposition statement and wrap/2 - Discovery phase wrap.mp4
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